Just in time for the World Cup the July issue of the re-launched OUT features an essay by yours truly on the post-metrosexual pornolization of sport – or what I dub ’sporno’. Here’s a (breathless) taster:
‘Sportsmen on this side of the Atlantic are increasingly openly acknowledging and flirting with their gay fans, a la David Beckham and Freddie Ljunberg (the man who actually looks the way Beckham thinks he looks). Both these thoroughbreds have posed for spreads in gay magazines and both have welcomed the attention of gay fans because they “have great taste”. More than this, they and a whole new generation of young bucks, from twinky soccer players like Manchester United’s Alan Smith and Cristiano Ronaldo, to rougher prospects like Chelsea’s Joe Cole and AC Milan’s Kaka, keen to emulate their success, are actively pursuing sex-object status in a post-metrosexual, increasingly pornolized world.
In other words: they’re not just sports stars, but sporno stars’
And if you think sporno is just a faggy Euro phenomenon, then think again:
‘Why are Euro soccer stars Beckham and Freddie Ljunberg household names in the US, a country which has generally less interest in soccer than socialism? Because these sporno stars— athletic young hustlers who are happy to be ogled barely dressed on Times Square billboards and in Vanity Fair—advertise a willingness to put out, or at least get it out, to get ahead that is about as all-American as you can get.
‘Ljunberg’s Calvin Klein clad basket of giant Swedish meatballs is the dish everyone wants to dine on and he seems more than happy to feed us (god bless ‘im). Or try a nice cool, creamy Beckham, recently hired as the new face off the long-running Got Milk? campaign. Want to grow up to be a sporno star? Make sure you drink your milk!’
The July issue of OUT - like the male sporting body - is on sale now. ![OUT July Cover.jpg](http://marksimpson.com/blog/wp-content/uploads/OUT%20July%20Cover.jpg "\OUT%20July%20Cover photo\")
You can read the full article here.
June 28th, 2006 at 7:11 am
[...] He just created a new word. Pay attention. He’s good at that. I’m always up for some good sporno. [...]
January 12th, 2007 at 2:54 am
[...] Whether or not he succeeds, America had better get ready for a little more soccer and a lot more metrosexuality and Sporno. [...]
March 10th, 2007 at 6:04 am
Is Steven Zeeland okay? His site is never updated. If you chat with him, please let him know his fans love & miss him!
-Darnell
Louisville, Kentucky
Dallas, Texas
March 23rd, 2007 at 2:42 pm
[...] of online pages seems to have produced, erm, prominent proof of the eye-catching power of Sporno – for [...]
March 26th, 2007 at 1:58 pm
you are so hot dude
July 5th, 2007 at 9:59 am
[...] are changing, though, and sport is leading the way. Two papers this week carry sporno features on hunky Irish sportsmen, showing off their six packs and turning the “ladies” on, GAA [...]
September 14th, 2007 at 10:56 pm
[...] Damien.Update: Andy, he of no blog address suggested this be called Mormno. We have porno, we have sporno, now we have [...]
October 2nd, 2007 at 8:08 am
u r a hot man!
February 10th, 2008 at 7:25 am
SOY LATINO BIXESUAL ME GUSTAN TUS COMENTARIOS SOY CASADO PERO AMOS ALOS HOMBRES DE CORAZON QUIERO MUCHAS FANTACIAS
June 16th, 2008 at 11:20 am
[...] Mark Simpson (som tydligen myntade ordet “metrosexualitet”) skriver i senaste numret av gaytidningen Out om hur sportvärlden närmar sig gayporrvärlden och myntar ordet “sporn” för [...]
August 18th, 2008 at 9:19 pm
Replying to the person who asked about Steven Zeeland. He is a long time friend of mine from about 24 years ago and I’ve been trying to reach him for some time. I don’t know what’s going on, but I may try and phone his mom.
March 7th, 2009 at 2:27 pm
[...] posts:Sporno: Where Sport And Porn Meet And Produce A Spectacular Money Shot You can read the full article here. …Sporno Wins The World Cup You might think that it was [...]