Sporno: where sport and porn meet and produce a spectacular money shot

June 20th, 2006 by Mark Simpson

dc52379debd0afa5d30e417ee37e91f1.109.124 Sporno: where sport and porn meet and produce a spectacular money shot Just in time for the World Cup the July issue of the re-launched OUT features an essay by yours truly on the post-metrosexual pornolization of sport — or what I dub ‘sporno’.  Here’s a (breathless) taster:
‘Sportsmen on this side of the Atlantic are increasingly openly acknowledging and flirting with their gay fans, a la David Beckham and Freddie Ljunberg (the man who actually looks the way Beckham thinks he looks). Both these thoroughbreds have posed for spreads in gay magazines and both have welcomed the attention of gay fans because they “have great taste”. More than this, they and a whole new generation of young bucks, from twinky soccer players like Manchester United’s Alan Smith and Cristiano Ronaldo, to rougher prospects like Chelsea’s Joe Cole and AC Milan’s Kaka, keen to emulate their success, are actively pursuing sex-object status in a post-metrosexual, increasingly pornolized world. In other words: they’re not just sports stars, but sporno stars’
You can read the full essay here.

Posted in advertising, article, bisexuality, commentary, journalism, masculinity, metrosexual, popular culture, porn, sporno, sport | 13 comments

Previous post:
Next post:

13 comments on this post.

  1. Mark Simpson » Blog Archive » Beckham the virus goes to Hollywood:

    January 12th, 2007 at 2:54 am

    […] Whether or not he succeeds, America had better get ready for a little more soccer and a lot more metrosexuality and Sporno. […]

  2. Darnell:

    March 10th, 2007 at 6:04 am

    Is Steven Zeeland okay? His site is never updated. If you chat with him, please let him know his fans love & miss him!

    –Darnell
    Louisville, Kentucky
    Dallas, Texas

  3. Mark Simpson » Blog Archive » The ‘fascinating’ science of Sporno:

    March 23rd, 2007 at 2:42 pm

    […] of online pages seems to have produced, erm, prominent proof of the eye-catching power of Sporno — for […]

  4. rodney:

    March 26th, 2007 at 1:58 pm

    you are so hot dude

  5. a bit of bonhomie : Bootboy: Clothes maketh the man:

    July 5th, 2007 at 9:59 am

    […] are changing, though, and sport is leading the way. Two papers this week carry sporno features on hunky Irish sportsmen, showing off their six packs and turning the “ladies” on, GAA […]

  6. Damien Mulley » Blog Archive » Mormno: Mormons get their tops off for the ladies and men?:

    September 14th, 2007 at 10:56 pm

    […] Damien.Update: Andy, he of no blog address suggested this be called Mormno. We have porno, we have sporno, now we have […]

  7. Father Chase:

    October 2nd, 2007 at 8:08 am

    u r a hot man!

  8. UBALDO:

    February 10th, 2008 at 7:25 am

    SOY LATINO BIXESUAL ME GUSTAN TUS COMENTARIOS SOY CASADO PERO AMOS ALOS HOMBRES DE CORAZON QUIERO MUCHAS FANTACIAS

  9. The [and] Blog » Blog Archive:

    June 16th, 2008 at 11:20 am

    […] Mark Simpson (som tydligen myntade ordet “metrosexualitet”) skriver i senaste numret av gaytidningen Out om hur sportvärlden närmar sig gayporrvärlden och myntar ordet “sporn” för […]

  10. FormerSoldier:

    August 18th, 2008 at 9:19 pm

    Replying to the person who asked about Steven Zeeland. He is a long time friend of mine from about 24 years ago and I’ve been trying to reach him for some time. I don’t know what’s going on, but I may try and phone his mom.

  11. Sporno on Steroids | MARK SIMPSON .com:

    March 7th, 2009 at 2:27 pm

    […] posts:Sporno: Where Sport And Porn Meet And Produce A Spectacular Money Shot You can read the full article here. …Sporno Wins The World Cup   You might think that it was […]

  12. inf:

    July 10th, 2009 at 7:27 pm

    you are hot! Please, send your contact via mail pryadko-sa@bezopasnost.ru