How much bigger can the cotton-clad packages in men’s underwear ads get, I wonder, before they are literally shoved down our throats? And if they are, will any of us be so impolite as to gag? Even though good quality cotton is so absorbent?
Above is Beck’s latest sporno for Emporio Armani underwear, due to air in early 2008. Below is fellow-footballer Freddie Ljunberg’s 2006 Calvin Klein campaign.
Do these chaps live together? I mean, they seem to share the same type of fancy underwear, the same kind of bed-linen, the same barber — and the same dodgy shaver. They also seem to favour the same saucy bedtime positions — and apparently use the same b/w digital camera. They even look like one another, in that slightly disturbing twin-ish way that some boyfriends have.
In fact, the shots are almost a mirror image of one another: are they looking into our eyes, their own or each others? Even if they don’t actually share the same bed, it’s clear that Becks is doing Ljunberg doing Becks: which is impressive. Auto-fellatio and 69-ing at the same time. Just as well these guys are supple athletes.
Becks seems to sport an even larger Ljunbox — though seems to be less well-endowed when it comes to lighting. (Becks is two whole years older than Freddie.)
Is Beck’s bigger basket a case of post-production spornographic one-up-manship? Or is it just that Beck’s Brit meatballs are bigger than the Swedish variety? (Which at Ikea at least seem to be a little on the mean side.) I think we need to be told.
In the meantime, I must commend Mr Armani’s decision to draw a veil — or a white linen shirt — over Beck’s seriously daggy arm and shoulder tatts.