Comments on: Damn Right Your Dad Swallowed

By: David Farrington

David Farrington — Sun, 30 Nov 2008 04:48:02 +0000

Good clean fun had by all. But, do you think the concept of ‘metrosexuality’ will be a psychiatric designation – and one which insurance won’t cover – ten years from now? It is, after all, a viral meme carried by the financial trade-winds of postmodern capitalism.

David Farrington

By: arctic_jay

arctic_jay — Fri, 21 Nov 2008 01:27:32 +0000

OMG, even better: YOUR DAD IZ LOLCAT

“Macheezmo-I has it. Now, can I has anger juice plz?”

By: Fresca

Fresca — Thu, 20 Nov 2008 23:10:17 +0000

Better yet: “If whisky’s so great, why do you look like the milkman?”
I shall say no more.

By: Fresca

Fresca — Thu, 20 Nov 2008 21:02:54 +0000

Damn, you’ve got a point in there. How ’bout: “YOUR DAD COULDN’T AFFORD THE BEST” (w/ photo of Johnnie Walker) and “WHY DO YOU LOOK LIKE YOUR DAD’S BEST FRIEND?” (dad has dark hair, friend and you have red…).

By: arctic_jay

arctic_jay — Thu, 20 Nov 2008 02:21:56 +0000

Ads that portray women excelling in traditionally male roles are common and uncontroversial. There was an ad for Secret brand deodorant a while back that cut between clips of women shooting hoops, operating jackhammers, and other manly things, basically a moving version of the Canadian Club “corrections.” This just shows how backward Koenig-Schwartz’s critique is. The original ads invite criticism from various directions, yet her corrected versions, even the one suggesting mom may have done some backstage fucking, would hardly elicit more than shrugs and maybe a few “Right on!”s. Who’s really the one preaching conservative values here?

Ridiculously, K-S also contends that these ad are “homophobic, and racist, and sexist” apparently since crow’s feet and Jim Crow go hand in hand, and any man who wants to throw away his jar of face cream will want to throw it at the face of his soon-to-be-abused wife.

By: Mark S

Mark S — Wed, 19 Nov 2008 09:26:58 +0000

I missed that – well spotted. I take your point, and I don’t have much time for arguments that deploy phrases like ‘disgusting masculinity’, but I would venture that the idea of your mother having groupies is still not something that most boys or men want to hear – I certainly wouldn’t. Still less something that an ad agency would use in a campaign.

I personally wouldn’t describe it as ‘empowering’, but then my genitalia are external.

By: arctic_jay

arctic_jay — Wed, 19 Nov 2008 08:14:38 +0000

This comment on Koenig-Schwartz’s blog is very revealing:

“I thought the ‘Your Mom Had Groupies’ one was especially interesting because when you switch the gender in that ad, it has such a different connotation – ie when the CC drinker/rockstar is a woman, the message seems sorta empowering, rather than a reinforcement of super disgusting masculinity.”

I love how it showcases the the jealously and hypocrisy that is at the heart of these “defacements.” Everyone wants to be a manly man it seems, but it’s only far too vulgar to abide that desire if you’re a white heterosexual male. Otherwise it’s like totally empowering! Bratty appropriations of stereotypical masculinity haven’t been transgressive for decades and have only managed to make the boorish, shameless behavior they rail against the new mark of rebellion. Come on gurlz, find a new strategy for gender revolution. This one’s old and tired.