My attention was recently drawn by a concerned member of the browsing public to a piece on Salon.com, ‘Retrosexuals: The latest lame macho catchphrase’ by Aaron Traister, entertainingly lambasting the ‘new’ retrosexual trend:
I woke up this morning to discover my local paper, the Philadelphia Inquirer, peddling a story about America’s new favorite model of man: the retrosexual. Normally I ignore almost everything in my local paper, but this, in combination with a recent article in the New York Times about the sequel to “The Official Preppy Handbook,” has got my knickers in a bunch.
The retrosexual is a clever play on that other dusty gem of modern trend masculinity, the metrosexual. Unlike metrosexualism, which encouraged men to worry about their appearance and spend copious amounts of money on beauty products and clothes to mask the kinds of insecurities normally pushed on women, the retrosexual trend encourages men to worry about their appearance and spend copious amounts of money on products and clothes to mask more traditional masculine insecurities, like being gay, or a broke loser, or a gay broke loser.
I happen to agree with much of Traister’s trashing of retrosexualism, particularly the way he mocks its central fear of being thought a fag. But then I would because I’ve already done it. Several years ago. On Salon. OK, so I stopped writing for them yonks ago, and it would of course be entirely understandable if they were still sulking about this.…
But still, Salon writers should perhaps show a little more research — even from just the Salon.com search box — before lambasting at length ‘the latest lame macho catchphrase’. According to WordSpy.com the first usage of the term ‘retrosexual’ in the sense of the ‘anti-metrosexual’ was in an essay (‘Becks the virus’) by yours truly in 2003. On Salon.
By the following year, 2004, America was having a gigantic national nervous breakdown over metrosexuality and gay marriage and re-elected Bush. I remember it well because it followed the crazy year or so of metrosexmania that swept the US – after my outing essay ‘Meet the metrosexual’ in 2002, and its bizarre appropriation and bowdlerisation by American marketers. Which also appeared on Salon.
The ‘menaissance’ was mendacious even back in the mid noughties, of course, with its prissy lists of ‘dos and don’ts’, and euphemistic marketing strategies – as I pointed out at the time. But now everyone knows that ‘retrosexuality’, at least when appropriated by the media and marketing business, is just jokey, Mad Men-esque nostalgia for nostalgia — with a trilby cocked ‘just so’. Or gag-me-with-a-silver-spoon preppy wannabe niche marketing that isn’t to be taken seriously.
In early 2004, with the homophobic anti-metro backlash brewing in the US, I returned to the subject – again, for Salon (‘Metrodaddy speaks!’). Since I love quoting myself (at length), and since I think this as pertinent now as back then, here’s the relevant section from that auto-interview, which explains the repugnance of traditionalists towards the lack of repugnance metrosexuals generally have towards homoerotics:
Are hetero metrosexuals really latent homosexuals?
MS: Certainly it would make life easier and less worrying for retrosexuals if this were true — and I notice that in certain slightly, shall we say, clenched circles, metrosexual has become another word for “homo” or “fag.” Unfortunately for these threatened types — and also for me — this is just wishful, over-tidy thinking; homophobic housework. Hetero metros are not “really” gay — they’re just really metrosexual. In point of fact, hetero metrosexuals are probably rather less “latent” than retrosexuals. They are, after all, rather blatant — in their flirtatiousness. Their identity is not based on a constant repudiation of homosexuality. What the retrosexual finds repugnant in the metrosexual is his invitation of the gaze — a gaze that is not and cannot be gendered or straightened out. They’re equal-opportunity narcissists.
Homoerotics, rather than homosexuality, is an inevitable and obvious part of male narcissism — just as it is for female narcissism, hence “lesbian chic.” Which is one of the reasons why it has been discouraged for so long. This isn’t to say that most metrosexuals want to go to bed with other men — not even so as to generously share their beauty with the half of the human race so far deprived of it — it’s just that they aren’t necessarily repulsed by the male body in the way that many retrosexuals like to assert, repeatedly, they are. By extension, their interest in women is not necessarily driven by self-loathing or a need to prove their virility; it’s a matter of taste and pleasure. Which I suspect many women find something of a relief, not to mention a turn-on. Though admittedly some women may feel that the metrosexual is too much like competition.
God, I was good back then. But so was Salon.