Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles.
Here’s another, viral ad for the same brand, the butch Scottish voiceover perhaps playing naughtily on Gerard Butler’s hairy grooming forays.
It’s exciting to see that at last, male grooming is getting up close and personal. And also that now possibly the most important but hitherto most overlooked male consumer of all is stepping out of the shadows and finally being given a voice.