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Category Archives: advertising

Menbarrassing Advertising

You may remember I recently blogged about the Brazilian Dove Men+Care shampoo ad in Brazil. The one with the male office drone transformed, to his horror, into a beautiful Beyonce Drag Queen. Because he used the wrong kind of cosmetic. The kind that doesn’t double Dove’s money. It had a rather laughable message, but at …

May 17, 2013 – 5:24 pm | By Mark Simpson | Posted in advertising, commentary | Tagged Dove+Care, men's advertising, men's beauty products | Comments (0)

New Renault Clio Comes With Embarrassing Aberzombie Attack Button

(Note: the A&F pager button only works if there’s a hidden film crew.) Tip: DAKrolak

April 26, 2013 – 5:38 pm | By Mark Simpson | Posted in advertising | Tagged Abercrombie & Fitch, car ads, male objectification, Renault Clio | Comments (3)

I’d F*ck Me: Mirror Man-Love

WARNING: hipsters and gay bears may want to watch this ad backwards. I’m rather taken with this refreshingly direct ad currently airing on MTV for a Philips Norelco product that promises to ‘shave, style and groom’. And also you’d be forgiven for thinking, suck your cock. A young man approaches the mirror, face and chest hidden …

April 24, 2013 – 3:40 pm | By Mark Simpson | Posted in advertising, metrosexual | Tagged 'I'd Beach me', male grooming, male narcissism, manscaping, mirror men, Philips Norelco, twinsome devils | Comments (2)

Use Our Straight Acting Cosmetics — Or Everyone Will Know You’re a Drag Queen

A well-executed, very funny Brazilian ad from Ogilvy & Mather for Dove Men + Care shampoo that is bound to go viral (translated here). And ads that send up the absurdity of other ads often are very funny. But when an ad does, the absurdity that it’s usually frantically trying to distract you from its own. …

March 21, 2013 – 1:16 pm | By Mark Simpson | Posted in advertising, metrosexual, retrosexual | Tagged Dove, male cosmetics, manly strap-on, Ogilvy and Mather, Pavel Patel, shampoo | Comments (4)

Diet Cock: Coca Cola’s Porno Promo

As an avid voyeur of the media’s marketing of the male body I meant to write about this new Diet Coke advert ‘Gardener’ when it first strutted its stuff a a month or so back, but it completely slipped my mind — like a chilled, beading soft drink can in a lubed hand. Apologies. Obviously …

March 19, 2013 – 9:17 pm | By Mark Simpson | Posted in advertising | Tagged advertising, Coke Zero, Diet Coke, male objectification, Metrosexy, phallus, Sex in the City | Comments (1)

Fill My Man Cave With Your Manly Man Meat

(No, this is not an Onion spoof. This is very serious indeed. Masculinity and selling shit is about as serious as you can get in America.) Tip: DAKrolak

March 19, 2013 – 4:00 pm | By Mark Simpson | Posted in advertising | Tagged King Size Whopper, machismo, Man Cave, MEATings, menaissance | Comments (4)

Becks’ Bum: Satisfaction or Disappointment?

I don’t have much to say about the much-discussed latest Beckham ad for his H&M pants, directed by fellow LA-loving Brit Guy Ritchie, in which he runs through Beverly Hills in his white slippers as the props and scenery conspire to remove his clothes, Cupid Stunt–like. Except: Those slippers must be really, really snug to stay on. And: …

February 10, 2013 – 9:07 pm | By Mark Simpson | Posted in advertising, commentary, metrosexual, metrosexy | Tagged Beckham, Guy Ritchie, male objectification, soldiers acting gay on video, underwear ads | Comments (2)

Nightmare Balls

Once again, I’m very grateful that American feminists have scientifically proven (by looking at dusty back issues of Rolling Stone magazine) that men aren’t ‘really’ objectified, only women are. Because it means that this eye-popping ad for toilet cleaner featuring a tarty boy band suspended beneath the rim of a toilet in cages, imploring ‘baby’ to …

November 29, 2012 – 1:50 pm | By Mark Simpson | Posted in advertising, metrosexual | Tagged advertising, Balls Dream Band, male objectification | Comments (2)

Flora Men

After my dad had a health scare in the 1970s butter was banished from the Simpson household and replaced with Flora, probably partly as a result of this ad, which ran in heavy rotation for what seemed like most of my childhood. I continued eating it myself for years after leaving hom. Back then we …