Dreamy Scaffies

Premier Inn appear to have launched a builder-themed gay night. Or a Top Gun-themed builder night. Either way, I’m checking in. This hilarious, very smart new TV ad ‘Scaffolders’ for the budget UK hotel chain is currently airing nationally – not just in Manchester’s gay village. It masterfully deploys the famous Kenny Loggins ‘Highway To the Danger […]

Burst your bubble

Man Down – Defining Deflated & Liberated Masculinity

by Mark Simpson ‘What a piece of work is a man! How noble in reason, how infinite in faculty! In form and moving how express and admirable! In action how like an Angel! in apprehension how like a god!… And yet to me, what is this quintessence of dust?’ – Hamlet There has been a […]

Habitat Advert September 2015   Home Alone

Habitual Voyeur

Is it just me? ‘We all look but only some of us see’ is the slightly pretentious tagline for this new ‘Home Alone’ TV ad for the UK household furnishing store Habitat, part of their #HabitatVoyeur campaign. Perhaps I’ve been doing too much ‘voyeuring’ online, but what I see when I look at the beginning of […]

Lucozade Home Nations Only

Lucozade Ad Warns How Beards Make Everyone Look The Same

Even if they are wearing numbered, different-coloured shirts. Well, can you come up with a better explanation what the rugger-buggery is going on in this slightly creepy latex-laden ad for Lucozade Sport ‘Strictly for the Home Nations Only’? Pegged to the 2015 Rugby World Cup in Twickenham and starring big buff bearded England captain Chris Robshaw […]


Pot Noodle’s Billy Elliot Flavoured Ad

  Pot Noodle is an instant ramen-based snack popular with UK kids, students and others with limited cooking facilities or skills – or, arguably, taste – that has a long tradition of jokey, slightly silly ads. The latest one to air on UK TV (‘You can make it’) is probably their funniest – and certainly their […]

Oeufs Masculin à La Francaise

Apparently, French briefs will turn your ‘oeufs’ into a tasty and nicely-presented h’omelette. Should you be attacked by a smiling, impeccably retro-styled woman with a hammer. This viral ad for men’s underwear by Le Slip Francais is certainly attention – or rather, nut – grabbing. Particularly in when you compare it to the sexed-up advertising of, […]


Nadal’s Locker Room Service

  Is that a racquet in your pants? Or are you just pleased to see a camera? Darkly handsome 29 year old tennis ace Rafael Nadal’s new ad for Tommy Hilfiger has more than a hint of a Tom Cruise Top Gun locker room scene about it. It also goes further than any other recent underwear ads in […]