by Mark Simpson (GT Magazine, November 2008) Why, I wonder, are gays – or at least the busybody, button-holing, milk-monitor types – so keen on ads being nice to them and telling the world it’s OK to be homo? Especially when this strategy frequently leaves them with mayo on their faces? Stonewall’s apoplexy over the pulling of the Heinz ‘gay kiss’ ad earlier this year is a messy case-in-point. Excuse me, but it wasn’t a gay kiss, it was a joke: Heinz’s sandwich spread is […]
An ad for Braun in Germany. I have nothing to say.
How much bigger can the cotton-clad packages in men’s underwear ads get, I wonder, before they are literally shoved down our throats? And if they are, will any of us be so impolite as to gag? Even though good quality cotton is so absorbent? Above is Beck’s latest sporno for Emporio Armani underwear, due to air in early 2008. Below is fellow-footballer Freddie Ljunberg’s 2006 Calvin Klein campaign. Do these chaps live together? I mean, they seem to share the same type of fancy underwear, […]
This Eurostar ad used to ‘lure’, as the Daily Mail headline put it, Belgians to London has kicked up more of a stink in the UK than a blocked urinal in a boozer at chucking out time. Apparently some wrinkly-nosed types over here think it’s ‘offensive’. I happen not to find pissing skinheads as ‘alluring’ as the Daily Mail seems to: it’s not really my cup of peculiar – but I rather like this ad. Of course it’s meant to be slightly provocative, but it’s […]
Here’s the latest ‘arresting’ ad from hip men’s designer underwear label, C-IN2. Shot by Steven Klein, it’s currently airing on billboards on the streets of Melbourne where kids and nuns and navvies can see it. And why not? There’s really nothing I can say about this or what it says about contemporary masculinity and metrosexuality that isn’t completely explicit in the ‘captivating’ image itself. OK, so there’s one thing I have to point out: It seems the model prisoner closest to the camera hasn’t mastered the gay porn star technique […]
This scrum-my ad is part of a ‘C’est so Paris’ poster campaign due to be unleashed on London shortly to attract Londoners to Paris. Booking my Eurostar tickets now…. Apparently, this ad is supposed to show that Paris is ‘the capital of humour’. It’s a funny ad – but it’s really another example of how sporno is going seriously mainstream. It will definitely get noticed. It may even cause traffic accidents. I’m sure there will be underwear mishaps. I only have one objection: the fake […]
A curious ad for Axe I meant to blog about when it was released last year. It’s a self-consciously metrosexual commercial in that Ben, already identified in the media (and by me) as a metrosexual, plays a narcissistic young male about town, shopping, dining and generally admiring himself in the glances of the women who look at him and keeping a tally with a nightclub bouncer type clicker. (As I explained it in the 2002 article that introduced the metrosexual to the US, the modern […]