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The 'Father' of the Metrosexual, the Retrosexual & Spawner of Sporno

Archive for the ‘metrosexual’ Category

Tip: DA Krolak

Last Sunday’s News of The World carried a ‘JORDAN’S LOVER BOMBSHELL’ expose on Jordan’s ‘hunky cage fighter boyfriend’ Alex Reid.  What was the bombshell?  He’s sexually open-minded.

‘”I’M TRY-SEXUAL: JORDAN’S MAN SAYS “I’LL TRY ANYTHING ONCE!’”’ was the shocking headline for the two page spread. The piece, cobbled together from interviews with ex-friends, and some snaps of him in drag with his mates – obviously for a lad’s night out – did its best to keep the (now old) tranny story going, further undermine his masculinity and suggest that he’s even worse than a tranny – he’s probably a poof! After all, any bloke who says he’s a ‘try-sexual’, even one who doesn’t wear women’s clothes, is obviously a bender….

So far, so NOTW. It is, after all, a famously narrow-minded newspaper catering to people who don’t get much.

But rather confusingly, the front of the NOTW glossy magazine inside the very same edition that mocked and ridiculed Reid for his cross-dressing and daring to step outside prescribed gender roles featured TV celeb Myleene Klaas shaving her face on the front page, the with the come-on coverline: ‘MYLEENE MANS UP! – Tough talking and too feisty even for Cowell. Yes, this girls got balls.’ Inside she poses for a glamorous photo shoot in a suit and a side-parting.

Klaas doesn’t describe herself as ‘try-sexual’ in the interview (though she does talk about comparing ‘boob sizes’ with female friends in toilet cubicles), but if she did it would probably have been presented in the same yay! good on ya! girl power!! fashion as her ballsiness. ‘Try-sexuality’ when undertaken by women now seems, even in the NOTW, to be both a measure of both female empowerment and also their new assertive sexuality.  It tends to enhance their femininity rather than bringing it into (fatal) question.

But when men try to join in the experimentation and step outside gendered sex roles themselves, by for instance cross-dressing or expressing an interest in same-sex fantasy, the opposite appears to be true, at least in the public sphere.  They are merely deviant, ‘gay’ or ‘sad’ – and instantly shorn of their masculinity. A joke.  Even cage fighters. Attitudes towards male bi-curiousness show that for men being ‘half gay’ is tantamount to being ‘half-pregnant’.

This new double standard for male and female sexual behaviour which in contrast to the old ’stud/slut’ one, penalises men rather than women was documented earlier this year by Canadian sociologists, who found that men were expected to be up for sex all the time – but only very straight sex. Women were allowed much more latitude in both whether they actually wanted to have sex – and what kind of sex they wanted to have.

This double standard is endemic in the UK, as is painfully evident in the recent case of the barmy woman boxer (also Canadian) found guilty of a violent and unprovoked attack on a couple of drunken squaddies at a disco for kissing and dancing with one another and ‘pretending to be gay’ screaming ‘THIS SHOULDN’T BE ALLOWED IN THE BRITISH ARMY!’.

Despite being a violent foreign criminal on the run from the law for assaulting British soldiers (from behind) – and moreover a woman who stepped outside of gender stereotypes herself – she was feted by the British popular press as some kind of have-a-go a heroine.

Why? Well, partly because she was quite ‘tasty’ (in the sense of ‘not looking like a dyke’), but mostly because she was punishing men for daring to break the gender rules themselves.

21st century trysexuality is, you see, just for girls.

\cristiano ronaldo shopping1 Cristiano Ronaldo Grabs David Beckhams Bulging Underwear\

My congratulations go to Cristiano Ronaldo, who once again is stepping into Beck’s pricey shoes – and briefs. Ronaldo has just been named Armani’s new international ’spokesmodel’.  (Presumably his legs and packet are going to do all the talking.)

\david beckham 1501429c 300x187 Cristiano Ronaldo Grabs David Beckhams Bulging Underwear\Poor Becks, Mr Armani’s previous sporno star, discarded by his Italian designer sugar daddy like yesterday’s trade, unpopular at Galaxy FC and currently sporting a gay Captain Birdseye beard, is increasingly looking like someone who was merely keeping that overpriced underwear warm for Ronaldo.  In fact, being appointed Mr Armani’s international flasher - rather than the record-busting transfer deal to Real Madrid earlier this year – is the 100% cotton proof that Ronaldo has now finally and officially eclipsed Becks bulging profile in the metro-tarting stakes.

The crown of metrosexuality – and more importantly the pants – have been passed on to a new generation. Cristiano Ronaldo, ladies and gents, is the new metrosexual king/queen.  (He may not have much taste, but that’s the wonderful thing about being king or queen: you don’t have to.)

Becks may have blazed a trail for footballing metrosexuality, but Ronaldo is looking like the finished, total product where Becks was merely the prototype. Ronaldo is genuinely, boyishly (and annoyingly) beautiful, where Becks, well into his thirties now, increasingly looks like mutton very expensively dressed as lamb. 

I don’t think though that Becks will fade away any time soon.  Despite all the talk about his his fetching looks, he never was a great beauty.  No, really.  It was the passion of his desire to be desired that was always the compelling thing about him - and as he gets older that passion will probably only increase.  Even with a Birdseye beard.

Karl Maria Kertbeny

Mark Simpson on the birth of the ’sexual’ era (Out magazine, September 2009)

As you may have noticed, the out-and-proud modern gay, born amidst protest, shouting and flying bottles outside the Stonewall Inn in 1969, is now forty years old. But you may be less aware that this year is also the 140th birthday of a much more discreet and distinguished (if pathologized and sometimes pitiful) figure that Stonewall is often seen as making obsolete: the homosexual.

The offspring of Austrian-born Hungarian journalist Karl-Maria Kertbeny, the homosexual was delivered to the world in a couple of pamphlets he published anonymously in 1869 arguing against the Prussian anti sodomy law Paragraph 143 – the first appearance in print of the word.

Kertbeny argued that attraction to the same sex was inborn and unchangeable and that besides the law violated the rights of man: men should be free to do with their bodies as they pleased, so long as others were not harmed. Kertbeny maintained strenuously that he himself was ‘sexually normal’ (and there is no evidence to suggest otherwise, save perhaps his strenuousness).

Kertbeny’s ‘homosexual’, itself a disapproved conjugation of Greek and Latin, was part of a larger classificatory system of human sexual behaviour he conceived which included quaint terms such as ‘monosexuals’ (masturbators) and ‘pygists’ (aficionados of anal sex), most of which have not survived. However, another of his quaint categories has persisted and ultimately proved even more popular than the ‘homosexual’: the vast majority of people in the US today would happily and perhaps rather too hastily describe themselves as ‘heterosexual’ – despite the fact that the ‘father’ of heterosexuality, as Jonathan Ned Katz has pointed out in ‘The Invention of Heterosexuality’ (1995), seemed to conceive of heterosexuals as more sex-obsessed than homosexuals and more open to ‘unfettered degeneracy’.

Words like most offspring have a life of their own of course, and in this case one that worked against the coiner’s intentions.  Despite Kertbeny’s libertarian if not actually homo-chauvinist sentiments, we might never have heard of the ‘homosexual’ (or indeed the ‘heterosexual’) if the word had not been adopted by Richard von Krafft-Ebing a few years later as a diagnosis for mental illness, setting the medical tone for much of the coming Twentieth Century with its aversion therapies, sex-lie detectors and psychiatric water-boarding. 

Kertbeny’s double-edged legacy isn’t just the coining of the word ‘homosexual’, but helping to invent ‘sexuality’ itself: the very modern idea that there are different species of people constituted by their sexual preference alone – ‘heterosexuals’ and ‘homosexuals’ (and ‘bisexuals’ as an exception-to-prove-the-rule afterthought). Kertbeny invented the homosexual because he considered the other available terms, ‘pederast’, ‘sodomite’ and ‘invert’ too judgemental. He also saw no link between homosexuality and effeminacy — which he didn’t mind being judgemental about: he detested it.

As the brilliant sexual historian David Halperin puts it in his book ‘How To Do the History of Male Homosexuality’ (2002), pre-homosexual discourses referred to only one of the sexual partners: the “active” partner in the case of sodomy, the effeminate male or masculine female in the case of inversion. ‘The hallmark of “homosexuality”…’ he writes, ‘is the refusal to distinguish between same-sex sexual partners or to rank them by treating one of them as more (or less) homosexual than the other.’

The concept of the ‘homosexual’, medicalized or not, ultimately made possible the rise of the out-and-proud gay man, regardless of his own ‘role’ in bed or gender style, and also a gay community of equals. But it also tended to make all sex between men, however fleeting, however drunken, however positioned, ‘homo’ – along with all the participants, regardless of their sexual preference.

With the paradoxical result that there’s probably now rather less erotic contact – or in fact any physical contact at all – between males than there was when the homosexual was born, 140 years ago. The homosexual, in effect, monopolised same-sex erotics and intimacy.

Which is, frankly, a bit greedy.

Men's Health

It’s official. Men’s tits are now more popular than women’s.  With men. 

Men’s Health, the metromag with the pec-fest, ab-tastic covers is now the best-selling men’s magazine in the UK, selling more than 250,000, compared to 235,000 for previous best-seller so-called ‘lad mag’ FHM with its famous cover babes sporting udders almost as big as those of Men’s Health models.  

The truth is of course is that FHM is as much a metromag as Men’s Health (or ‘Men’s Hypochondria’ as I like to call it).  It just used the ‘lad mag’ tits-and-booze formula as a beard for its metrosexuality. When it was attacked by female journalists for being ’sexist’ FHM’s publishers secretly cheered because this meant that these mass-circulation magazines peddling male vanity, fashion and self-consciousness might be mistaken for something traditional.

The real money shot in FHM - and the reason for its very existence - was never the ‘High Street Honey’ spreads but rather the pages and pages of glossy ads featuring pretty male models in various states of (expensive) undress. 

But fifteen years on from the launch of the first ‘lad mag’ - and also fifteen years on from my first use of the word ‘metrosexual’ in an article for the Independent which predicted that male vanity was ‘the most promising market of the decade‘ - the moisturised future has arrived.  A generation of young men have grown up with metrosexuality, see it as ‘normal’ – and don’t need the hysterical heterosexuality of lad mags.

In a sense, lads mags have done what they were invented to do: metrosexualize men on the sly.  So they aren’t really needed any more.  (And arguably, post YouTube/iPhone, magazines in general aren’t needed any more.)

Men’s Health by contrast was always the most nakedly metro of the metromags - and as a result of those covers the most openly narcissistic and homoerotic. In a post metro world, men are most interested in themselves – and can download hardcore porn 24-7.  So they choose the lifestyles mag that puts men’s (shaded) tits and abs on the cover, rather than hiding behind women’s.  (In one issue earlier this year, having nothing better to do on a train journey, I counted 73 male nipples and 4 female ones, the latter partly obscured by ’superfoods’).

But no revolution is ever complete.  And everything is relative.  Precisely because everyone knows what it is, Men’s Health are still trying convince you that none of their readers are gay or bisexual – or even metrosexual.  Instead the deputy editor reassures The London Times all their readers ‘have kids or want to have kids’, and and are ‘heteropolitan’ – an uptight marketing inversion of the word ‘metrosexual’, with HETERO in place of anything ambiguous and with that dangerous ’sexual’ part taken away altogether.

As I noted a couple of years ago in a piece lampooning their prissy denial, I suspect that most of even their straight  readers (and most of their readers are probably straight – just not very narrow) are way ahead of them.  But then, marketing tends to be instinctively dishonest even if there’s no particular reason to be any more.

Whatever, I think it will be a while before male homoerotics and steroids, those unspoken staples of every single issue of Mens Health, get a strapline on the cover - even if female-on-male strap-on sex apparently already has (see the cover picture at top).

By the way, a similar trend has emerged in Australia, with MH also outselling FHM down under.  This recent piece in The Age, complete with rather amusing mock-up of what a men’s mag might look like in the not-too-distant future (which I thought for a moment was an publication currently available), provides a rather better analysis of what’s going on than much of what appeared in the UK press.

Shame then that The Age, along with its sister publication The Sydney Morning Herald, ‘borrowed heavily’ from my 2002 Salon essay ‘Meet the metrosexual’  for a feature it ran in 2003 called ‘The rise of the metrosexual’ – with no acknowledgement.  I’ve yet to receive an apology. 

I suspect I’ll get a column in Men’s Health before I do.

Tip: Sisu

 

‘It’s you that needs to watch it. You go out reeking like that and people will start saying things about you!” 

You were right, Pat, so right.

Thanks to Caleb Everett

Dolce & Gabbana Intimo underwear 2009-3

Dolce & Gabbana’s latest sporno campaign for their Intimo men’s underwear line (above), employing eager, wide-shouldered chaps from their national team to stretch their designer cotton, seems to have taken inspiration from the tarty antics of the swimmers at last year’s Olympics, peeling their swimsuits off to flash their ‘cum gutters’ at the world (or was it just me?).

I certainly wouldn’t mind a few lengths with any or all of them, but I can’t help but wonder whether D&G might not have had a more spornographic impact if they’d used instead some of these Aussie Rules footballers from Down Under to stretch and pitch their product: they’ve just appeared in a ‘Gods of Football’ sporno calendar clearly inspired by Dieux du Stade, if not actually paying homo-homage (see below).

Though maybe it’s all just a matter of taste.  Or positioning.  There’s definitely something about Aussie Rules Footie that makes for butts that sit up and beg for attention. And they’re certainly getting it from me. The photographer Pedro Virgil, has expertly exploited this ‘asset’ to the full and made these extraordinarily athletic arses the stars of the calendar.

I really should be bored with this kind of thing by now, but curiously I seem never to be able to get quite enough of young straight slutty sportsmen sticking their naked shelf-like bums out and asking for it….

MichaelOsborneGodsofFootbal[6

‘Where are you planning on putting that big lens?’ asks Michael Osbourne with his eyes, worriedly clutching his favourite gold-plated footie ball. ‘And don’t I get some poppers first?’

John-Williams-Gods-of-Football-2009[6

John Williams contemplates his career profile and clenches, while the setting sun and our eyes stroke his thighs.

TRAVIS BURNS Gods of Football

Travis Burns is a very modern, very smart player: he’s tattooed his name on the back of his arm so we’ll know whose arse we’re staring at. And book him again.

gods-of-football-calendar-3[6

What would a gay porn shoot be without the obligatory barn and showers scenes? (Yes, yes, we know this calendar is officially aimed at women, complete with a quote from Cosmo on the cover, but everyone knows, including the athletes themselves and Cosmo readers, that gay porn is the sensibility of sporno.)

Gods of Football 2009 Chair Reclining

Just to prove I’m versatile, a classic frontal sporno pose a la Ljunberg for Calvin Klein and Beckham for Armani – reclining on a chair, legs apart, arms behind head, smouldering gaze meeting ours and murmuring: ‘Do with me what you will! (But speak to my agent first, OK?)’

Tip: D.A. Krolak

\BECKHAM101207 468x342 Mark Simpson Talks About Sporno Packets in Berlin\

Yours truly will be giving talk on ‘Sporno: How sport got into bed with gay porn – with Mr Armani taking pictures ‘ in Berlin on Thursday 18th June – i.e. tomorrow – at 8pm at the Dorrie * Priess Gallery (details below), courtesy of Manner-Magazin, CSD and Queer Nations.  It’s a dirty job, but someone has to do it.

It will be richly illustrated.

Sorry for the very tardy notice….

Dörrie * Priess Berlin
Ulrich Dörrie / Holger Priess
Yorckstr. 89 a
D-10965 Berlin
Tel. (+49) 030/ 7889 5533

\ronhq 759x1024 We Loved You Really, Ronaldo\

By Mark Simpson

Cristiano Ronaldo, one of the best footballers ever to play in this country, and one of the best looking, brought out the worst in the English.

He prickled you see, our ugly, mean-minded, spiteful, spitting jealousy. We were jealous of his talent, his looks, his body, his youth, his money and most of all of his total lack of interest in what the English media and terrace culture thought of him and his dress sense and the way they kept shouting ‘winker!’, ‘poof!’, ‘twinkletoes!!’ to try and get his attention.

It just made us even more frenzied and passionate and helpless that the way we obsessed over everything about him from the darkness of his tan to the size of his beach shorts meant nothing to him. He ignored our stalkerish behaviour, and our playground bullying, and just kept on being Cristiano. He didn’t need us. He didn’t even bloody notice us. He was hot. He knew he was hot. And worst of all, there was nothing we could do about it. No wonder we hated him.

And now it seems he’s leaving us behind for good – and will probably forget about us before he even lands in Madrid. The bastard!

Our most popular tabloid The Sun has run a particular vicious and bitchy campaign against him for years. Most recently, they devoted pages of phoney outrage to the fact that he wore a pink baseball cap on holiday in LA, and had the effrontery to wear a flower in his ear. Apparently he’s also personally to blame for turning today’s pro footballers into metrosexuals and is the evil ‘queen’ behind what they like to call ‘The Campions League’. In short, Ronaldo has been on the receiving end of abuse that would be deemed ‘homophobic’ in a trice if it were directed at someone actually gay. But this isn’t just homophobia in the form of metrophobia, this is good old English hypocrisy at work: The Sun exploits the way young footballers look today to sell papers, filling their pages almost daily with pictures of them being tarty – and then of course damns them for making us look at them.

Ronaldo united the English in ways that few other things do these days. The editor of snooty Esquire for instance, a magazine that likes to see itself as being the opposite end of the media and social spectrum to The Sun, recently joined in the national gang bang of Ronaldo, taking aim at his pretty pouting face in a piece sniffing at the vulgarity of English footballers, and the way they ‘pile on the designer labels with gay abandon (Ronaldo), accessorise with far too many sparkly things (Ronaldo) and haven’t yet discovered that logos a go-go have gone out of fashion (Ronaldo).’

Yes dear, but Ronaldo has more natural beauty, sexiness and vitality in his left foot than a hundred back issues of Esquire – a magazine that would benefit enormously from a little vulgarity: I mean, it might be mistaken for something actually alive. It’s probably Ronaldo’s ‘gay abandon’ which is the most wonderful and insufferable thing about him to the English. After all, it’s the sign that someone is genuinely free – they genuinely don’t care what the neighbours/bloke down the pub/The Sun/Esquire think, and they do and wear what they like, damn them.

This is also probably the reason why he was hated so much for his on-pitch naughtiness – not so much the cheating itself, but the brazenness of it. The flamboyance of it! Ronaldo was hated and envied because he broke the rules in plain view. And could behave like a spoilt child. The English you see can never forgive someone for doing publicly what they have to spend so much time and energy hiding.

As Ronaldo said, matter-of-factly, in response to the English media’s frenzy over the pink hat with the flower: ‘I don’t see what is wrong with that if you are comfortable with your sexuality.’ But the English aren’t comfortable, Ronaldo. In any sense. Don’t remind us of it!.

Of course David Beckham managed, more or less, to get away with sarongs and nail polish and worse. But that was partly because Beckham wasn’t as talented a footballer as Ronaldo, wasn’t as pretty, or as young – and, unlike Ronaldo, was very, very concerned with handling the English press and his public image: he really cared about us and what we thought, and so was generally regarded as ‘nice’. Most importantly, in the end Becks was English. He may have been a tart, but he was our tart (though at the moment he appears to be Mr Armani’s.)

The problem with Portuguese Ronaldo, and the reason ultimately why he was so resented and the target of such passionate ambivalence, was that he wasn’t ours. He was always only on loan – which is why whenever rumours of a move abroad surfaced the hate campaign in the press would reach new, tremulous heights.

But now he’s really going. And we’re really going to miss him. But being English, the way we’ll express that is by saying: ‘Good riddance, you WINKER!!’

Copyright Mark Simpson 2009

Tip: Donald Krolak

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