Category Archives: sporno

Posho Sporno: Warwick Uni Rowers Take on Homophobia with Homophilia

Tip: Paul D

Sporno Pop Promo — ‘Don’t Deny Your Heart’

We’ve waited years for this!” A kind of soccer version of this famously spornographic ad campaign for rugger buggery from a few years back: Tip: Tim  

Sporno in French

Interesting article on sporno and the London Olympics (with reference to yours truly) by Francois-Luc Doyez in France’s Liberation newspaper.

The Sporno Guide to the London Olympics

Available at Out.com.

Nadal Strips and Bends Over in the Lift For Armani

Thank heavens American feminists leafing through dusty back issues of Rolling Stone magazine have scientifically proven that men aren’t being ‘sexualised’ the way that women are. Otherwise I would have got entirely the wrong idea watching this ad and the way the camera gropes Nadal in the grimy lift. Tip: Paolo

Sporno Gallery

I’ve added an eye-popping gallery of sporno to the metrosexy Facebook page here. (It’s a lot easier on FB than on WordPress.) Alas, due to the limitations of the format there are no illustrations in the e-book — aside from David Williams lyrical shower scene on the cover. Metrosexy is 70,000 words long but doesn’t

A Manthem to End All Manthems

Tip: Dermod Moore

Tarty Armani’s Latest Sporno Spunk

  Paolo Rumi in Milano sends this snap of Armani’s latest sporno star, tennis player Rafael Nadal, kindly offering his giant but pertly athletic arse to passers by in Armani’s home-town. In the early Noughties I described the exhibitionism of metrosexuality as ‘literally asking to be fucked’. I’m sure people thought I was being absurd

New Du Stade Calender Shoot Blessed by Pope (and some excited nuns)

Perhaps Il Pape decided he wanted to muscle in on some of this inspirational action. Tip: Andre Murracas

Cristiano Can’t Find His Shirt — But Always Knows Where the Camera Is

Cristiano Ronaldo’s latest for Armani shows him looking — not too hard — for his t-shirt.  Do you remember when maids rather than footballers were treated as sex-objects?  No?  OK, I must be getting very old indeed.  But of course this tradition is what the ad is playing on — the reversal, or reflection/refraction, of