Spornosexual Steve Cook on the Meaning of Metrosexual

While prepping for my Barcelona lecture, ‘From Metrosexual to Spornosexual – a Permanent, Spectacular Masculine Revolution’, this video serendipitously popped up into MetroDaddy’s timeline on Twitter. It’s an exploration of the meaning of being called ‘metrosexual’ by professional bodybuilder and popular online fitness guru Steve Cook, who has his own YouTube channel SwoldierNation where he offers workout tips, vlogs, and totally ‘hench’ eye candy to those who wanna be like him or just wanna be with him. There’s a whole humpy army of these online fitness coaches/ exhibitionists today […]

Well-Oiled, Precision-Engineered German Spornosexuality

This recent German ad caught my eye. Or rather, some silky smooth, highly-grabable German glutes leapt out of my monitor and rammed themselves in my face. My German is rather poor, but the ad would appear to be for lady’s body-cream called Aldo Vandini. Expensive body-cream, judging by the size of that obscenely luxurious bath-living room the shameless young man is oiling himself and his precision-engineered buttocks up in. I don’t know about you, but I found myself rather distracted by it. Perhaps I’m deeply […]

Objectify Yourself

Mark Simpson on the (self) sexualisation of today’s male body & why straight young men crave gay adulation (Originally appeared in Out Magazine, February 2015) Male self-objectification is, as they like to say on social media, a “thing.” There’s been a rash lately of so-called “gender flip” memes, in which people pretend to be impressed by male hipsters pretending to subvert sexism by ironically adopting the clichéd poses of sexualized women. Although sometimes funny and instructive, especially when it involves licking sledgehammers, the anti-sexism of many of these […]

The Sexiest Man Alive is a Super Spornosexual With Big Bis & Huge Hammer

People Mag have crowned the Australian actor Chris Hemsworth as this year’s ‘Sexiest Man Alive’. Hemsworth was an early – and eye-poppingly rapid – adopter of spornosexuality. If the montage below grabbed from the interweb is to be believed, Chris made the transformation from svelte soap opera metrosexual to hench Hollywood spornosexual in just a year. The creatine he was taking must have had, er, super powers.