Sporno

Mark Simpson on how sport and porn got into bed – while D&G and Mr Armani took pictures…. (Out magazine, May 2006; expanded for The V&A’s ‘Fashion V Sport’ catalogue, June 2008. Also collected in ‘Metrosexy‘) You might think that it was Italy’s greater ball skills, or stamina, or team spirit that won them the 2006 football World Cup. But you would be wrong. Clearly, explicitly, thrillingly, what won it for the Italians was not so much their sporting spirit as their sporno spirit. In […]

D&G’s Hot Date With Metrosexuality

D&G are cunning bastards. No wonder they are now a World Power. No other fashion brand better understands the nature of 21st Century desire, where it lives, what it looks like, what it looks good in –and where it’s taking us in the back of a taxi on Saturday night. This ad for D&G jewelery, currently airing in heavy rotation on TV and in cinemas across Europe (and causing a barrage of complaints in some), is devilishly clever, on so many different levels – and […]