Incompletely Combusted – How Diesel Didn’t Save the World

By Mark Simpson  (Originally appeared on LeasePlan September 10, 2014) ‘Can hate be good?’ This was the question posed ten years ago in an animated ad that was as impossible to avoid as the products of incompletely combusted fuel in built-up areas. It began with noisy, dirty diesel engines flying over a pretty, super-saturated green countryside which rebelled against them. ‘Hate something, change something’ choruses the soundtrack, and a flock of shiny, newly-designed, silent, clean – and green – diesel engines arrive from Japan and the […]