Pre-Activated Glutes – With Added Sleet

Not entirely sure how useful their fitness advice is – nor how you ‘pre-activate’ your glutes without using lube. But full marks to the Kilted Coaches for doing their kilted/un-kilted vids in Scottish sleet. Next to what looks like a busy A-road.  

Spornosexual Steve Cook on the Meaning of Metrosexual

While prepping for my Barcelona lecture, ‘From Metrosexual to Spornosexual – a Permanent, Spectacular Masculine Revolution’, this video serendipitously popped up into MetroDaddy’s timeline on Twitter. It’s an exploration of the meaning of being called ‘metrosexual’ by professional bodybuilder and popular online fitness guru Steve Cook, who has his own YouTube channel SwoldierNation where he offers workout tips, vlogs, and totally ‘hench’ eye candy to those who wanna be like him or just wanna be with him. There’s a whole humpy army of these online fitness coaches/ exhibitionists today […]

Why Men Are Getting Fatter AND Fitter

Men are increasingly expected to have beach-ready bodies. But some men have given up.  by Mark Simpson Originally appeared in the Daily Telegraph 15 May, 2015 Britain is getting bigger. Positively massive, if recent reports are to be believed. Last week, the World Health Organisation published some hefty, earth-shaking figures which publically body-shamed the UK as having one of the highest obesity rates in Europe and suggesting that by 2030 a whopping 74 per cent of British men and 64 per cent of women will […]