Ronaldo married


Mark Simpson explains why Cristiano Ronaldo’s talent & prettiness are so intolerable One of the queerest things about homophobia is that many of its targets are not actually homo. Not because homophobia is a blunt, inaccurate baseball bat – though that as well – but because homophobia is used as a way of policing all […]

Watch Target   Geoff Hurst 1968

‘A Fresh Clean Smell That Could ONLY Be Masculine!’

Mark Simpson has a sniff around a classic men’s deodorant ad that reveals how far we’ve come – and also how some things never change Back in the 1960s the mass-market ‘grooming’ of men by advertisers wanting to sell them vanity products was only just beginning its warm-up. This rare and pristine copy of a 1968 […]



Mark Simpson on how sport and porn got into bed – while D&G and Mr Armani took pictures…. (Out magazine, May 2006; expanded for The V&A’s ‘Fashion V Sport’ catalogue, June 2008. Also collected in ‘Metrosexy‘) You might think that it was Italy’s greater ball skills, or stamina, or team spirit that won them the […]

America – meet David Beckham

(The Guardian, 13 July, 2007) America, meet David Beckham. America, meet The Metrosexual. You’re going to be seeing even more of both. As most of the world already knows, today Becks is proudly ‘unveiled’ by LA Galaxy on their home turf. Brand Becks, the ultimate metrosexual who transformed himself from a talented professional soccer-player with […]