Keyless Entry & Male Versatility

“I call him lollipop” The sexualisation of the male body probes new, perfectly-rounded depths in this European ad promoting the ‘keyless entry’ feature on Ford cars. And possibly the use of Ford key fobs as sex toys. A remarkably well-crafted ad, it makes excellent use of the increasingly blatant modern phenomenon of metaphysical – and increasingly physical – male versatility. How men in our spornosexual age are now active and passive. Tops and bottoms. Subjects and objects. Heroic and tarty. To the strains of an ‘innocent’ 1960s bubblegum pop track […]