The New Bromanticism

Just over half of British and American men are currently in or have had a ‘bromance’ in the past according to a survey, not by Dr Kinsey, but by Badoo (‘the world’s largest social network for meeting new people’). The Badoo press release – issued on Valentine’s Day last week – claims that the survey of 2000 men ‘reveals the extent to which British men have embraced the “bromance” phenomenon’. We’ll get to that bit later. What’s immediately and gratifyingly clear is that the Badoo […]