Mark Simpson in today’s Daily Telegraph on the irresistible rise of the male glamour model .
A funny thing happened to Mark Simpson on the way to the ‘Being a Man’ forum
I almost fell off the platform when I saw this bodybuilding supplements poster busting out all over the London Underground recently - around the same time as all that indignant hullabaloo surrounding The Sun’s infamous now-you-don’t-see-them-any-more-now-you-do-again lady busts.
There they were, depilated man-knockers (and pixelated knackers) nakedly objectified in the rush hour for all to see: men and women, children and adults, wide-eyed tourists and jaded locals. No need to buy a copy of a declining tabloid newspaper, open it and turn to page three to ‘exploit’ this model’s tits and abs. Just look up from your smartphone. Shameless male topless and bottomless-ness plastered all over the walls for everyone to ‘gaze’ at while waiting for the next obscenely overcrowded Elephant & Castle train, perhaps carrying Laura Mulvey.
Even worse, the poster encouraged other young men to objectify themselves (‘reveal yourself’), and spend their hard-earned cash buying supplements that they hope will help to make them more desirable, more saleable, more shaggable — bustier. Men are the new glamour models.
The website for the supplement company includes ‘cover model’ as one of the potential ‘goals’ that their spornosexual customers might be interested in:
‘…lean muscle has become an industry recognised term that is now synonymous with a cover model look. To achieve a cover model body, the key consideration is to increase muscle whilst keeping body fat to an absolute minimum’.
And liberal use of Photoshop.
Funnily enough, I was on my way to appear on a panel at the Southbank Centre talking about ‘Being a Man’ when I was confronted with these man-knockers. On the panel I was responding to a presentation by the artist and TV presenter Grayson Perry. Who is a bit of man knocker himself — in a more ‘critical’ sense.
Perry’s presentation (along the lines of this piece for the New Statesman) was acerbic, entertaining and not without insight, but sometimes seemed at least thirty years out of date. And I know this because I myself am only twenty years out of date.
My main issue with it was not that it problematised and pathologised masculinity and ‘toxic’ testosterone and the Sauronic ‘male gaze’ — which it did in spades — but that it reified, possibly fetishised masculinity as something unchanging, something monolithic. Sometimes the biggest critics of masculinity are its biggest believers — including cross-dressing feminist men.
Of course, I tend to notice far too much what some don’t care to see at all — and I began my comments by warning the audience that I like men. A LOT. But I was surprised how little Mr Perry seemed to understand me when talking about the eager self-objectification young men today go in for and the breakdown of what I call the heterosexual division of labour, of looking and of loving.
I wonder if he uses the tube? Or even his eyes?
The recently-released movie version of Fifty Shades of Grey has been attacked by some feminists for setting back ‘the cause of womanhood’ (because it features female submissiveness and male masterfulness) and for glorifying ‘abuse’ (despite being very consensual). Notwithstanding it is written by a woman, directed by a woman (Sam Taylor-Johnson), green-lighted by a woman — and of course enormously popular with women. Likewise, the rehabilitation of female masochism in the last decade or so seems to have been forgotten and replaced by suspicion of women who like their sex submissive and spanky.
I haven’t seen the movie, I’m still recovering from going to see the last ‘event’ ‘chick flick’, so can’t comment on whether or not the women involved in making it and the millions going to see are suffering from ‘false consciousness’. And obviously I don’t know much about womanhood anyway.
But I have watched the official trailer. Repeatedly. The masterful Mr Grey (Jamie Dornan) is a standard-issue spornosexual who probably has a Bulk Powders Gold Card. In the 2.23 min trailer there are 7 topless shots of his sculpted torso, including a mirror shot which gives you a simultaneous, spitroasting front and rear view of it, vs 1.5 of Ms Steele (Dakota Johnson), sans nipples in her case. Oh, and one side shot of her panties — with Dornan’s pretty face in front of them.
My favourite shot though shows him playing his grand piano shirtless, in a scene that looks a bit Behind the Candelabras - but with Liberace as the toy-boy. I suppose that the grand piano represents Ms Steele submitting to the skillful fingers of Mr Grey. But it looks like a very camp — sorry, I mean masterful — form of masturbation.
Mark Simpson on the (self) sexualisation of today’s male body & why straight young men crave gay adulation
(Originally appeared in Out Magazine, February 2015)
Male self-objectification is, as they like to say on social media, a “thing.”
There’s been a rash lately of so-called “gender flip” memes, in which people pretend to be impressed by male hipsters pretending to subvert sexism by ironically adopting the clichéd poses of sexualized women. Although sometimes funny and instructive, especially when it involves licking sledgehammers, the anti-sexism of many of these gender flip memes depends on a (hetero)sexist assumption that men just aren’t meant to be objectified — so it’s hilarious when they are.
Rather than, say, that the men adopting these cheesecake poses usually just aren’t very attractive.
It also relies on jamming your eyes shut in order not to notice how men who aren’t meme-generating hipsters prefer to stake their claim to our attention not on faux feminism but rather on sweat-soaked gym sessions, pricey supplements, plunging necklines, and general shamelessness. And as with sex itself, there’s nothing ironic about it. It’s a very serious, very profitable business.
At the multiplex, Chris Evans keeps blinding us with his all-American oiled bazookas. Channing Tatum and his bun chums keep whipping their pecs and asses out and — who knows? — may even finally deliver the man goods in this year’s sequel, Magic Mike XXL. Meanwhile, Guardians of the Galaxy recently wowed the world by proving that even previously pudgy Chris Pratt (of Parks and Recreation fame) can be a Men’s Health cover girl. And Chris Hemsworth was named “Sexiest Man Alive” by People magazine on account of his long lashes, big guns, and huge hammer.
There’s even an MTV Movie Award for “Best Shirtless Performance,” which in 2014 went to Zac Efron for That Awkward Moment — but only after he stripped again, onstage at the ceremony, without being awkward about it at all.
True, Hollywood too often still feels the need to justify big-screen male sluttiness with CGI heroics, a kind of muscular Christianity in spandex — insisting, in effect, that this is virile activity, not gay/girly passivity. And as if to keep that sluttiness further in check, it often limits the nude or topless male scenes to one per 100-minute movie.
Perhaps because it caters more to women, TV is a relatively unbuttoned medium when it comes to the male body. Even TV superheroes such as Stephen Amell’s Arrow are often costume-optional. Maybe because their male characters are already damned, gothic shows like True Blood, Teen Wolf, and The Vampire Diaries are positively pulsing with appetizing boy flesh. It’s enough to make anyone grow fangs. And the young, buff men of reality TV — the Jersey Shorettes — are everywhere, wearing very little, and doing even less. Except demanding we look at them.
The “structure” of structured reality TV is usually unveiled male V-shapes. In the U.K., a voluptuously endowed, cheeky, straight(ish) guy in The Only Way Is Essex(the U.K. Jersey Shore equivalent) called Dan Osborne became a national hero in 2014 after wearing glittery Speedos on prime time on another reality show,Splash! — even upstaging his mentor, the perfectly formed Olympic diver Tom Daley.
The 23-year-old Osborne, like a lot of today’s self-objectifying straight men, loves The Gays. Really loves them. Last year he appeared in the U.K. gay magazine Attitude, very generously offering readers his shapely bubble butt across a double-page spread, with the strapline “Sex is fun. Be safe and enjoy it.” He told Attitude, “I’ve had a few bum pinches, and I don’t mind that at all. Maybe it’s because a guy knows how hard it is to train, so they appreciate it more.”
The way straight young men chase and hustle gay attention today represents a major, millennial shift in attitudes. Part of the reason that men offering themselves as sex objects were frowned upon in the past was that they could be objectified by anyone — including people with penises. They were queered by the penetrating queer gaze.
Now they beg and plead for it. They instinctively know that male objectification is about enjoying and celebrating male passivity, even — and especially — if you’re straight. So getting the gays proves not only your hotness, and coolness, but also your metaphysical versatility. It proves that you are a proper, fully fledged, all-singing, all-dancing sex object.
Blame the metrosexual, who was born two decades ago, outing male vanity and the masculine need to be noticed. In just a generation, the male desire to be desired, or “objectified,” to use that ugly word — which the metrosexual exemplified — has become mainstream: It’s regarded as a right by today’s selfie-admiring young men, regardless of sexual orientation. In a visual world, men want to be wanted too — otherwise, they might disappear. They also need to look a lot at other men in order to better understand how to stand out.
Second-generation metrosexuality is very obviously more body-centered and hardcore — or spornosexual. Young men today want to be wanted, not for their wardrobes, but for their bodies. Bodies they spend a great deal of time, effort, and money fashioning into hot commodities down at the gym, tanning salon, and designer tattoo parlor — and then uploading to the online marketplace of social media for “likes,” “shares,” and cutthroat comparisons with their pals.
It shouldn’t be so surprising. Today’s young men are growing up with a different idea of “normal,” in which European and Australian professional rugby players are happy to strip down and oil up. The highly homoerotic, highly provocative Dieux du Stade calendars of rugby players in the buff became only slightly less homoerotic when adapted by Dolce and Gabbana in their megabucks advertising campaigns starring the Italian World Cup soccer team. David Beckham and then Cristiano Ronaldo offered similar favors for Armani, followed by lithe Spanish tennis ace Rafael Nadal, who is currently filling out the Italian designer packet. And former Australian rugby league player Nick Youngquest is now the body and face — in that order — of Paco Rabanne.
Gays are no longer a despised or marginalized niche — they’re leverage. If you get the gays panting, you eventually get everyone else.
David Gandy, possibly the world’s only male supermodel who isn’t a professional athlete, has a darkly handsome, model-perfect face. But his sensual, athletic, beautiful body is his calling card. So it is entirely apt that he was “made” by Mr. & Mr. D&G, who cast him in their famous 2007 “Light Blue” campaign, in a boat off Capri, wearing scandalously abbreviated D&G swim trunks, glistening in the sun and lying back, hands behind his head, awaiting our attention. He was accompanied by a foxy lady (Marija Vujovic), but he was the unquestioned object of the camera’s gaze.
Seven years on, it’s still his trademark. In a clip for Gandy’s recent Autograph underwear campaign, the camera, in extreme close-up, licks down his naked torso towards his naked, shaved groin — then fades out just in time.
It’s clear to anyone who wants to notice that in the spornosexual 21st century, the male body has been radically redesigned. With the help of some “objectifying” blueprints from Tom of Finland, it is no longer simply an instrumental thing for extracting coal, building ships, making babies, fighting wars, and taking the trash out. Instead it has become a much more sensual, playful thing for giving and especially receiving pleasure.
Or as the young men of the Warwick University rowing team put it in a promotional quote for the 2015 version of their now famous nude charity calendar, dedicated to fighting homophobia in sports and rammed with arty ass shots: “Regardless of gender or sexuality, we are inviting you into that moment with us.”
An eyepopping collection of celeb male self-objectification: Spornosexual Celebs — Gallery of Shamelessness
These ‘jokey’ Veet ‘Don’t risk dudeness’ ads in which a ‘sexy lady’ turns into an ‘unsexy dude’ because she hasn’t used the smelly depilatory cream have provoked an e-flurry of outrage for their sexism and shaming of women who aren’t always smooth, so much so that Veet had to issue an apology and withdraw them.
But what’s truly ‘funny’ about these ads is that in some ways they strike me as actually being the advertising world’s version of those ‘gender flip’ click-bait posts that many of the people lambasting the Veet ads profess to love. You know, the ones that pretend that men are never objectified – despite male (self) objectification being hard to miss these days unless you’re trying really, really hard not to notice flagrant, flaming evidence like this. And this.
Instead of looking around us, we’re supposed to listen to blather like this:
“For some reason, as soon as you put a man in there … it’s an entirely different thing that we aren’t used to seeing.”
Only if you’ve been jamming your eyes shut for the last twenty years, dear.
So, having pretended that male objectification doesn’t exist, it’s now ‘really radical’ and ‘challenging’ to ‘flip’ the roles. But in an ironic and unconvincing way, usually making sure that the men adopting the faux ‘sexualised’ poses are unattractive. (And not wetting their vests.)
The ‘anti-sexism’ of many of those ‘gender flip’ memes strikes me as completely bogus, implicitly depending as it does on the entirely (hetero)sexist presumption that sexiness is a female quality. The ‘ludicrousness’ of the man adopting ‘sexy’ poses requires a worldview that insists men just aren’t meant to be objectified. That simply doesn’t see male objectification because it’s not suppose to happen.
So the ‘gender flip’ actually tends to reinforce the very thing it hypocritically pretends to undermine.
Worse, people pretend, over and over again, to be impressed by daggy male hipsters pretending to do sexy while pretending to subvert sexism – as a way of getting attention. Which is the only really sincere part of the whole charade.
By contrast, these crass Veet ads are at least refreshingly honest and out of the closet in their horrendous heterosexist revulsion at ‘dudeness’, and the ludicrousness of male sexiness. And of course the thing that is always hovering behind that revulsion, particularly in the US: that dudes might get it on with other dudes.
In stubbly fact, this obsession ends up swallowing their whole campaign, no gag reflex, to the point where it has little or nothing to do with women at all – despite them being the target market.
It ends up being about two dudes in bed.
h/t Dr Petra
The second generation of metrosexuals are cumming. And this time it’s hardcore
by Mark Simpson
What is it about male hipsters and their strange, pallid, highly ambivalent fascination with bodies beefier and sexier than their own? Which means, of course, pretty much everyone?
You may remember last year that last year the Guardian columnist and TV presenter Charlton Brooker had a very messy bowel-evacuating panic attack over the self-sexualisation of the male body exhibited in reality show Geordie Shore.
Now the hipster bible Vice have run a long, passionate – and sometimes quite funny – complaint about today’s sexualised male body by a Brooker wannabe (and lookalikee) titled ‘How sad young douchebags took over modern Britain’.
At least the Vice writer isn’t in total denial. Brooker was so threatened by the brazen male hussies on Geordie Shore and the confusion their pumped, shaved ‘sex doll’ bodies, plucked eyebrows and penises the size of a Sky remote provoked in him that the poor love had to pretend that they didn’t exist outside of reality TV. That they were some kind of science fiction invented to torment and bewilder him and his nerdy body. Perhaps because he’s rather younger than Brooker, Mr Vice on the other hand has actually noticed that these guys really do exist and are in fact pretty much everywhere today, dipped in fake tan and designer tatts and ‘wearing’ plunging ‘heavage’ condom-tight T-s.
In a media world which largely ignores what’s happened to young men Mr Vice is to be commended that he’s clearly spent a great deal of time studying them. Albeit with a mixture of envy and desire, fear and loathing – and a large side order of self-contradiction and sexual confusion.
He laments that these ‘pumped, primed, terrifyingly sexualised high-street gigolos’ have been imported from America, but uses the execrable imported Americanism ‘douchebag’ to describe them – over and over again. What’s a douchebag? Someone with bigger arms than you, who’s getting more sex than you – and probably earning more than you, despite being considerably less expensively educated than you.
But by far the most infuriating thing about ‘sad young douchebags’ is that they are so very obviously not sad at all. They and their shameless, slutty bodies are having a whale of a time, thank you very much. They’re far too happy being ‘sad young douchebags’ to sit down and write lengthy, angry rationalising essays about why someone else’s idea of a good time is WRONG. Or read one. Or read anything, in fact. Apart maybe from Men’s Health.
A strong smell of nostalgia emanates from this Vice jeremiad, like a pickled onion burp. The writer laments a lost Eden of masculine certainties and whinges that these young men with their sexualised ‘gym bunny wanker’ bodies have replaced older, more ‘authentic’ English masculine archetypes, ‘the charmer’, ‘the bit of rough’, ‘the sullen thinker’ (which, I wonder, applies to him?) and that as a result:
Nobody wants to be Sean Connery any more. With their buff, waxed bodies and stupid haircuts, the modern British douchebag looks more like a model from an Attitude chatline ad than a potential Bond.
Ah yes, Sean Connery – the former Mr Scotland gym bunny wanker ex chorus boy who wore a wig and fake tan in those glossy, slutty Bond films. Masculinity is never what it used to be. Even back in Ancient Greece everyone was whining that real men went out of fashion with the Trojan War. And what’s so wrong with wanting to look like an Attitude chat line ad, rather than a hired killer?
Oh, that’s right – coz it looks gay.
All this moaning, along with the writer’s complaints that these buff young men are disappointingly ‘soft’, crap in a fight and don’t have nearly enough scars, reminds me of those gays on Grindr who stipulate in their profile ‘I like my men to be MEN!!’. Or the camp queens who over the years who have solemnly informed me: ‘If there’s one thing I can’t stand it’s camp queens!!’ Actually, it reminds me of myself when I was much more hopelessly romantic than I am today, and before I realised real men were really slutty.
There is nothing gayer than the longing for masculine certainties like this. Especially since they never really existed anyway. It’s like believing that the phallus is the real thing and the penis is just a symbol. It’s Quentin Crisp’s Great Dark Man syndrome, but sans the self-awareness, or the archness and the henna.
In fact Mr Vice is so nostalgic – and so young – that he seems to think metrosexuality is something prior to, distinct from and more tasteful than these sexed-up shamelessly slutty male bodies that insist on grabbing his attention, wistfully contrasting how the ‘natural confidence’ of metrosexuality ‘has been replaced by something far more flagrant’. Take it from metrodaddy, today’s flagrantly sexualised male body is merely more metrosexuality. More sexy, more tarty, more porny, more slapped in your face. So stop bitching and suck on it. Metrosexuality has gone hard-core –the ‘sexuality’ part has gone ‘hyper’.
The metrosexual was born twenty years ago and had to struggle to survive in an untucked ‘no-homo’ 1990s — but the second wave take the revolution he brought about in masculine aesthetics for granted. Steeped in images of male desirability from birth and masturbating furiously to hard-core online porn from puberty, they have totally sexed-up the male body and turbo-charged the male desire to be desired, which was always at the heart of metrosexuality rather than expensive fashion spreads and fastidious lists of ‘dos and don’ts’. Their own bodies rather than clobber and cosmetics have become the ultimate accessory, fashioning them at the gym into a hot commodity. Nakedly metrosexy.
If we need to give this new generation of hyper metrosexuals a name – other than total tarts – we should perhaps dub them spornosexuals. These mostly straight-identified young men are happy to advertise, like an Attitude chat line, their love of the pornolised, sporting-spurting male body – particularly their own. Along with their very generous availability to anyone’s gaze-graze. Especially at premium rates.
And everyone is calling their number. Though admittedly not many do it via the extremely kinky route of writing long essays denouncing them and explaining why they’re TOTALLY NOT INTERESTED. Hipsters, who of course think themselves above the vulgarity of sexiness, are simply the ironic, anti-sexual wing of metrosexuality – which is to say, absolutely fucking pointless.
It’s the obvious, if often oblivious, visual bi-curiosity of today’s totally tarty, hyper metrosexuality that alarms people even more than its ‘vulgarity’. Male bisexuality is still largely a taboo precisely because it threatens the final, fond, sacred, and highly phallic myth of masculinity: that it has an (heteronormative) ‘aim’ and ‘purpose’. The scattershot sluttiness of spornosexuals signals a very sticky end to that virile delusion.
Mr Vice argues repeatedly that these young men enjoying their bodies and their lack of inhibition compared to their fathers and grandfathers, are having a ‘crisis of masculinity’. This just smacks of more middle class resentment dressed up as ‘concern’ – a pissy, passive aggressive way of calling them ‘sad douchebags’ again. Or ‘gay’. When people talk about a ‘crisis of masculinity’ they’re usually talking about their own – in dealing with the fact that masculinity isn’t what they want it to be. And particularly when working class chaps aren’t what middle class chaps want them to be.
It’s true that our post-industrial landscape often doesn’t know what to do with the male body apart from shag it or sell it, but that’s not necessarily such a terrible contrast with the ‘glorious’ past. For a younger generation of young men no longer afraid of their own bodies there’s no crisis – but rather a liberation. From the dehumanising, sexist constraints of their forefathers. Men’s bodies are no longer simply instrumental things – for fighting wars, extracting coal, building ships, scoring goals, making babies and putting the rubbish out that must renounce pleasure, vanity, sensuality and a really good fingering and leave that to women and pooves.
Instead the male body has been radically redesigned, with the help of some blueprints from Tom of Finland, as a sensual sex toy designed to give and particularly to receive pleasure. Maybe it’s not terribly heroic, and admittedly some of the tatts are really grotty, but there are much worse things to be. Such as a slut-shaming writer for a hipster magazine.
Of course, I would say that. Because I find these spornosexual, totally tarty young men fuckable. But that’s kind of the point. They desperately want to be found fuckable. It would be extremely rude and ungrateful not to find them fuckable when they have gone to so much trouble doing all those bubble-butt building barbell lunges at the gym for me.
And in fuckable fact, it’s their fuckability which makes the unfuckables hate them so fucking much.
© Mark Simpson 2014
Mark Simpson’s Metrosexy: A 21st Century Self-Love Story is available on Kindle.
Totally tarty Dan Osborne gifs from here - h/t DAKrolak
Deviant Adventures in Pop Culture
The acclaimed ‘psycho-bio’ of England’s most charming – and alarming – pop star.
A biography of the metrosexual.
By his dad.
What’s left of gayness when the homophobia stops?
The book that changed the way the world looks at men.
This book will change the way you think about sex. It may even put you off it altogether.