'MERDE! He's got his tits out again for the fashion photographers - I'm not going to get fed for HOURS!'

French Farms Now Equipped With Gyms & Waxing Salons

Horse: ‘Oh, MERDE! He’s got his tits out for the cameras again – I’m not going to get fed for HOURS!’

We’ve seen a great deal of male pin-up tit-ilation over the last decade or so, in which men in traditionally masculine occupations get their clothes off and their tarty on as they occupy the traditionally ‘feminine’ and ‘passive’ position of the glammed-up calendar girl.

And they’ve turned out to be naturals.

It started with the famous Dieux du Stade sporno calendars , spreading to firemen, Mormon missionaries, Catholic priests, rowers, Royal Marines and then pretty much to the entire male sex. The few men that haven’t already appeared in a tarty calendar by now have sexualised and published themselves via topless selfies and Instagram.

Not that I’m complaining. When it comes to male objectification too much is never enough.

Now French farmers are the latest traditionally blokey profession to get the full glamour model calendar boy treatment, in this instance from French fashion photographer Fred Goudon in his Le Calendrier des Agriculteurs 2017 

french-farmers-calendar-2017-fred-goudon-7

So we see the ‘agriculteurs‘ lovingly lensed while going about their daily, honest toil in field and farmyard, keeping La France fed – while their overalls keep slipping off them in the hot Gallic sun, leaving them casually nearly naked. Save for their full body make-up.

If this calendar is to be believed, the French peasantry are definitely no longer revolting – but nor are they eating any cake. Nor in fact any carbs at all after 6pm.

It’s easy to make fun – so I shall, with captions – but while the French farmers collected here do look rather more spornosexual than pastoral, at least they’re not lumbosexuals.

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Plowing fields will give you abs for miles

 

French Farmer's Calendar piglet
Gaston searches the horizon for gainz while doing bicep curls with a piglet.

 

French Farmers Calendar cows
French cows no longer bat an eye at the fashion photographers crowding their sheds.

Getting Naked For Signore Spacey

Can’t say that Kevin Spacey  has quite the same effect on me as he appears to have on this Italian act called Gabriele. But I’m very glad he did.

The Hollywood actor was a guest recently on Italian talent show Amici di Maria De Filippi. And what talent they have in Italia! That very shy lad in white, who keeps licking his fingers and playing with his own endowments, is a veritable masterpiece.

(As ever when watching footage of armies of naked young men offering us their perfect pecs, packets and buttocks on prime-time it’s important to remember that male objectification doesn’t exist and in fact is impossible.)

For some reason, the Italian TV clip minded me of this ageless moment from a few years back where another group of shirtless young men entertained another famous older man in Rome:

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Nadal’s Locker Room Service

 

Is that a racquet in your pants? Or are you just pleased to see a camera?

Darkly handsome 29 year old tennis ace Rafael Nadal’s new ad for Tommy Hilfiger has more than a hint of a Tom Cruise Top Gun locker room scene about it.

It also goes further than any other recent underwear ads in commodifying celebrity cock. All but shoving it down our all-consuming maws. It’s a big budget version of a web-cam show.

The ad begins with the camera, apparently held by a heavy-breathing voyeur pretending to towel off after a shower  – i.e. the viewing public – slyly staring at Cruise/Nadal’s pert bum filling out his designer jeans as he enters the locker room. Then zooming in as the winner of fourteen ‘Grand Slams’ strips, seemingly unawares.

We clock his athletic back, his cotton-clad buns, his tanned, toned, centre court thighs, his abs, and – WOAH! – his ‘open stance’ packet. Is that just the carefully-angled light? Or a prosthesis? Or is he actually turned on??

And is he going to have our eye out with it if he pulls those pricey pants down?

Just as we are about to find out, Nadal decides to end his little show – shaking his head at us with a naughty grin that says he knew full well what we were up to and enjoyed every minute of it. And then he volleys us his still warm ‘top-seeded’ Hilfiger underwear. So kind.

A few years back, when Nadal was still in his mid-twenties, it was another designer, Mr Armani, who was offering us Nadal bent over a builder’s bench, and chopped into smooth, sexy, slippery pieces in an abjectly objectifying video.

In the latest campaign Nadal’s world-class rear still has a starring role, but now, nearly 30 – and the envelope of what’s acceptable in mainstream advertising having been well-and-truly pushed in our faces – he not only sports chest hair but also, a very prominent penis.

Which reminds me. Perhaps I’ve been paying too much attention, but in the vid Nadal seems to be dressing to his right and ‘resting’ at 0:10. But by 0:11 he’s dressing left and a semi-finalist.

That’s some service.

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Hollywood Gayze

Mark Simpson on Hollywood heartthrobs going ‘gayish’ 

The appearance of Channing Tatum and his Magic Mike XXL bun-chums Matt Bomer and Adam Rodriguez on a float at LA Pride shaking their money-makers for the highly appreciative LGBT crowd seems to have marked a watershed moment in the City of Signs.

Not long after Tatum’s float disappeared into the heat haze of Santa Monica Boulevard the Hollywood Reporter ran a piece by Merle Ginsberg, formerly of Ru Paul’s Drag Race, about the way straight male performers like Tatum have gone ‘beyond metrosexuality’ (characterised by the HR as ‘indulging in feminine-seeming pedicures and hair products’) and now want to be read as ‘gayish’.

Ginsberg argued that far from being frightened of  gay attention and gay ‘taint’ as in days of yore, straight men these days actively – or is it passively? – seek out, tickle and tease the male gayze on Pride floats and Out magazine covers, and by talking about which other male actor they’d do if they did guys. The piece also looked at how this phenomenon of furiously flirty ‘straight homos’ – or ‘stromos’ as it was dubbed – is blurring the lines of sexuality and jamming gaydar.

Obviously this is a subject right up my proclivity. And sure enough I found myself  quoted in the piece – but couldn’t quite remember when I’d given them. I searched my Inbox and found that I’d answered questions from Ginsberg about this phenomenon of straight male ‘gayness’ by email back in 2013. I guess even two years ago I’m still so now.

However the Hollywood Reporter piece seems to have ruffled a few gay feathers eliciting complaints about ‘gay stereotypes’ and ‘exploitation’. While it’s not really for me to defend the word ‘stromo’ – I’ve enough annoying neologisms of my own to look out for – the phenomenon that the article is about is definitely worth anatomising and certainly not ‘made up’ as some claim, offended ostrich-like.

You probably won’t be surprised to hear that I think the only problem with the Hollywood Reporter piece was that I wasn’t quoted enough – particularly since the article strives to delineate a difference between ‘stromos’ and ‘metrosexuals’ which seems to be based more on an American marketing definition of metrosexuality than mine.

So here are the answers metrodaddy gave in full. (Note the bit towards the end where I say the increasing incoherence of what we mean by ‘gay’ and ‘straight’ is troubling for traditionalists – straight and gay.)

MS: I agree that metrosexuality has morphed – though I would say it has always been morphing and that really it’s intensified. Metrosexuality was never about facials and flip flops it was about the male desire to be desired – which is rampant nowadays. Today’s men are totally tarty. And shameless hussies with it. Male self-objectification is very much the name of today’s game.

Funnily enough, I think this presents a problem for male celebs in general and movie actors in particular. Now that the young str8 male movie-going audience are so image conscious and so keen to attract the eye, the man on the screen has to go the extra mile – and get up even earlier for even longer, harder workouts. Likewise as their audience becomes ‘gayer’, they have to become even gayer or else end up looking Dad-ish. They have to push the envelope further and try harder than their male fans, or the boyfriends of their female fans, or else why should they be in the spotlight?

MG: What do you think of these actors/singers (Adam Levine) who look and dress and even move in a rather gay way? Is this the new masculinity?

Adam Levine looks and sounds like a singing David Beckham. With a bit of Marc Jacobs thrown in. But then Beckham is a kind of non-singing pop star.

What’s happening is that a kind of male bi-sensuality is becoming more and more the norm, both with young men and particularly with male performers, appropriating tastes and manners sensibilities and sensitivities that were previously preserved for women and gay men – on pain of emasculation and ridicule.

Men increasingly want to present themselves as available for any fantasy, and responsive to both sexes – even and especially when they’re heterosexual. It’s a useful strategy for a ‘civilian’ in today’s mediatised, mirrored world, but it’s an essential one if you’re a performer.

Is this possibly due to a further acceptance of gay culture in general? How did that happen over time?

It’s partly due to a greater acceptance of gay culture. If homophobia is uncool, as it is for most young people in the US or UK today, then fear of ‘gay’ things also, eventually, becomes uncool.

But I would almost put it the other way around, homophobia has declined because today’s men are less afraid of themselves than they used to be. Today’s straight men enjoy most of the same sexual practises as gay men, though usually with someone with a vagina, and have embraced gay men’s love of the male body too – though usually their own body. Likewise, male passivity is much less of a taboo than it was. The itchy throb of the prostate gland is no respecter of sexual orientation.

Why would a gay magazine put a straight guy on the cover? Why would a straight guy do it?

Gay magazines put straight men on the cover because a) Their readers, however much they may deny it sometimes, really like to look at hot straight guys, and b) it gets them press: ‘You’ll never guess who’s in his pants on the cover of OUT magazine this month!!’. A gay guy on the cover of a gay magazine is not news. Of course, straight guys on the cover of gay magazines is hardly news anymore now that they’re all scratching each other’s eyes out to get there…. Another reason why gay magazines do it is because it helps to make homophobia even un-cooler.

Why do straight celebs and sportsmen do it? Because: a) They get publicity, and b) They get kudos, and c), probably the most important, straight men nowadays love to be ‘gay icons’.

There is money and career points in having a ‘gay following’, to be sure, but I think the need for gay male approval goes deeper and is shared by a lot of young straight men today. It’s that desire to be desired thing again. Straight men ache to be sex objects – and what better way to be objectified than by other men? Straight men know how demanding men’s eyes can be. How penetrating their ‘gaze’ is.

Even if you have no desire to ever have sex with another guy there’s nothing quite so symbolically, deliciously ‘passive’ as being oggled by other penised human beings.

Is it confusing that we can’t tell who’s straight or who’s gay anymore? Is this a good thing?

It is very confusing. But confusion can be a good and liberating thing.

I think we’ve reached a point where straight men are so ‘gay’ nowadays that they’ve actually become ‘straight acting’. Those beards that gays started wearing back in the early Noughties to butch up have been adopted wholesale by a lot of straight guys in the last few years, and for similar reasons. The decorative, imitative machismo of the gay world has become the ‘real’ thing.

Likewise, the pleasuring and pleasured pneumatic porno male body that Tom of Finland was doodling from his overheated imagination back in the 50s and 60s has become the dominant mainstream fantasy. The Situation and his reality TV ‘bros’ have Tom-ish bodies that invite and plead for the gayze.

But of course the bigger picture is that what we mean by ‘gay’ and ‘straight’ is really breaking down into incoherence. Which is troubling for both straight and gay traditionalists. While you might think that gay men would all welcome this glorious confusion some do find it very disconcerting. And no one likes to be upstaged.

But in the end, the total triumph of metrosexuality and male tartiness, terrifying as it is, should probably be seen as a liberation for straight men – and a bloody relief for gay men. After all, they no longer have to embody all the vanity and tartiness of their entire sex just to keep straight men ‘normal’.

Magic Mike XXL

Magic Mike XXL: What It Tells Us About Modern Manhood

“The Magic Mike movies are, truth be told, a bit of a nostalgia trip. ‘Male stripping’ is actually rather retro. It emerged as a phenomenon in the now impossibly innocent-looking 90s when the Chippendales and their orange muscles framed by bow ties, white cuffs and permed hair drove women wild – and Channing Tatum himself was working as a stripper in Florida, before he became a Hollywood sex object.”

Yours musing on today’s stripped-down stuffed-crotch masculinity in The Telegraph.

Keyless entry

Keyless Entry & Male Versatility

“I call him lollipop”

The sexualisation of the male body probes new, perfectly-rounded depths in this European ad promoting the ‘keyless entry’ feature on Ford cars.

And possibly the use of Ford key fobs as sex toys.

A remarkably well-crafted ad, it makes excellent use of the increasingly blatant modern phenomenon of metaphysical – and increasingly physical – male versatility. How men in our spornosexual age are now active and passive. Tops and bottoms. Subjects and objects. Heroic and tarty.

To the strains of an ‘innocent’ 1960s bubblegum pop track in which a girl compares her boyfriend to something sweet to suck, everyone on the beach, male or female, young or old, gay or straight, is having a really good look at the worked-out, oiled-up grinning hottie in the tight trunks sauntering past.

So far, so normal in a world in which the male body has become bouncy castle for the eyes.

As our beach babe approaches his car however, we realise that everyone is supposedly staring because they are wondering how he’s going to get into his locked, lovely new ride.

The obligatory, ‘objectifying’ close ups of his packet and ass served up to us beforehand have only ‘served’ to make it clear that he hasn’t got anything down his pants, save his meat and two vege – plus two pert buns.

The car greedily unlocks itself when presented with his lunch-packet. Which is entirely understandable.

But we’re staring right at his bubble butt straining against his tight trunks when this happens.

And then the kiss-off strapline spells out the anality of all this:

FORD KEYLESS ENTRY

Where you keep your key is up to you.

So the ad is less about the lollipop and more about the buttered buns. ‘Keyless entry’ is all about male versatility, if not voraciousness.

Likewise the popping sound-effect on the ‘Lollipop’ track at the end of the ad is now less suggestive of fellatio than the removal of a car fob from a toned, er, trunk.

UPDATE 28/11/15 – The Italian campaign for this car seems to involve making a male model strip via tweets.

hemsworth bulge

Britain’s Got Tarty (& Chris Hemsworth’s Got Codpiece)

I always used to wonder when watching gay porn in the 1990s how the deuce the models managed to get their pants over their chunky butch boots without removing them.

Now of course every straight male from South London learns how to do this before they can legally drink in pubs – as ‘Forbidden Nights’, an act auditioning on Britain’s Got More Talent recently demonstrated.

Note how the camp judge (David Walliams) is contractually bound to be ‘gay’ – regardless of the fact he’s straight. And twice the size of the rather lovely pocket-sized stripper he hugs (no doubt he had to have his suit dry-cleaned of orange body make-up).

Note also how ‘sexualised images’ of the male body – and extreme close-ups of cotton-lycra mix bulges – are now an entirely acceptable, and enthusiastically applauded, part of British prime-time family entertainment.

Something the American Phalliban successfully sabotaged in the BBC’s recent Wolf’s Hall costume drama series – spoilsport American TV execs insisted the Tudor codpieces be toned down.

Hooray for Hollywood however – they recently gave ‘Sexiest Man Alive’ Chris Hemsworth one the size of, well, the hammer of a Norse god of thunder, in the just-released ‘red band’ trailer for the forthcoming remake of National Lampoon’s (R-rated) Vacation.

That’s probably way more phallus in a few seconds than you’ll get in ninety minutes of Magic Mike XXL.

Tip: Hans Versluys