Dreamy Scaffies

Premier Inn appear to have launched a builder-themed gay night. Or a Top Gun-themed builder night. Either way, I’m checking in. This hilarious, very smart new TV ad ‘Scaffolders’ for the budget UK hotel chain is currently airing nationally – not just in Manchester’s gay village. It masterfully deploys the famous Kenny Loggins ‘Highway To the Danger Zone’ MOR track from the classic 1986 Tom Cruise fighter ace movie, along with some of the iconic/camp styles, shots and heavy filters to synthesise an entirely convincing Top Gun-ness. […]

Keyless Entry & Male Versatility

“I call him lollipop” The sexualisation of the male body probes new, perfectly-rounded depths in this European ad promoting the ‘keyless entry’ feature on Ford cars. And possibly the use of Ford key fobs as sex toys. A remarkably well-crafted ad, it makes excellent use of the increasingly blatant modern phenomenon of metaphysical – and increasingly physical – male versatility. How men in our spornosexual age are now active and passive. Tops and bottoms. Subjects and objects. Heroic and tarty. To the strains of an ‘innocent’ 1960s bubblegum pop track […]

How The Prostate Came Out of the Closet

Mark Simpson snaps on the latex gloves and gives men’s prostates a thorough examination (Originally appeared in a shorter, more tasteful form in The Daily Telegraph, 12 Nov 2014) ‘Movember’ is upon us again, and so are the ironic and perhaps not so ironic upper lip pubes, reminding us of the very important, very worthy – and until recently very overlooked – issue of prostate cancer. A disease which affects 42,000 men in the UK each year, and kills 11,000. But this is perhaps also a […]