Manly Strap-Ons May Contain Traces of Man Nuts

I’ve only just seen this Australian viral ad for Maxibon ice-cream from last year, and have to say that’s some manwich. It’s as if they decided to satirise the intensely annoying – and self-defeating – MANly strap-on theme of a lot of very bad recent men’s advertising by taking it to the ultimate Desperate Danni absurdity. They really take the pistachio out of machismo. Though in America it would probably be taken entirely seriously, and Maxibon would be bankrupted by thousands of lawsuits from distressed […]

Manly Strap-Ons And Fear of The Fag Within

A while ago this blog took a look at the sticky relationship that exists between American men and food — and the way that obesity, oral insatiability and a weakness for Whoppers is marketed as ‘manly’. In an excellent post by Holly Richmond at The Grist about the US media’s current appetite for features on s0-called ‘manly vegans’, dubbed – and honestly, I’m not making this up – ‘hegans’. She gets right to the ribeye of the matter: The subtext of all three stories is […]