Meat the Spornosexual

Posted by in masculinity, metrosexual

The second gen­er­a­tion of met­ro­sexu­als are cum­ming. And this time it’s hard­core by Mark Simpson What is it about male hip­sters and their strange, pal­lid, highly ambi­val­ent fas­cin­a­tion with bod­ies beefier and sex­ier than their own? Which means, of course, pretty much every­one? You may remem­ber last year that last year the Guardian colum­nist and TV presenter Charlton Brooker had a very messy bowel-evacuating panic attack over the self-sexualisation of the male body exhib­ited in real­ity show Geordie Shore. Now the hip­ster bible Vice have run a long, pas­sion­ate –…read more

Swedish Meatballs

Posted by in music


The Catlike Narcissism of Metrosexy Men — & Cats

Posted by in commentary

Which one would get your cream?  From Des Hommes et des Chatons Tip: DAKrolak

Diet Cock: Coca Cola’s Porno Promo

Posted by in advertising

As an avid voyeur of the media’s mar­ket­ing of the male body I meant to write about this new Diet Coke advert ‘Gardener’ when it first strut­ted its stuff a a month or so back, but it com­pletely slipped my mind — like a chilled, bead­ing soft drink can in a lubed hand. Apologies. Obviously there’s not enough NutraSweet in my blood­stream. For its 30th anniversary Diet Coke, a sticky, fizzy, calorie-free brown drink aimed at women (Coke Zero is the ‘male’ equi­val­ent — the girly word ‘diet’ replaced by a manly…read more

Gratuitous Simpson

Posted by in announcement

If you’re a mem­ber of Amazon Prime in the US, UK, France or Germany and own a Kindle you can e-borrow Metrosexy, Saint Morrissey, Sex Terror and Male Impersonators for nowt. (Though Amazon prom­ises to bung me a couple of dol­lars for each lend.)


He was 35yrs old with 4% body fat and a 42″ chest”

Posted by in commentary

Incredibly Sexy Firefighter Tragically Dies In Steamy Blaze Tip: Paul Q


Mâle Au Corps’: Mark Simpson talks to ‘Liberation’

Posted by in interview with Mark Simpson

Mark Simpson inter­viewed by Clement Ghys in France’s Liberation news­pa­per about the evol­u­tion of his met­ro­sexual off­spring – and Justin Timberlake’s ass. (Unedited English email Q&A, April 2012) CG: In 1994, you coined the term “Metrosexual”. Looking back, how would you say the concept has evolved? In what way do you find this defin­i­tion still rel­ev­ant? MS: Well, nat­ur­ally the reason it’s still rel­ev­ant, Clement, because I’ve recently pub­lished a book on the sub­ject! More ser­i­ously, met­ro­sexu­al­ity is still rel­ev­ant all these mois­tur­ised years later because the breadth and depth of…read more


Metrosexual Smoothie

Posted by in advertising, Beckham, commentary

Burger King have come a long way from their ‘man­them’ anti-metro back­lash days of the mid Noughties in which they lit­er­ally sang the praises of fatty food. Now their ads star the ulti­mate met­ro­sexual smoothie, David Beckham, who is given the kind of soft-focus, mouth-watering treat­ment in this ad that used to be reserved for their ‘man-food’ Whoppers. Beckham is the ‘excit­ing thing’ hap­pen­ing at Burger King. And he really does have a very appet­ising, seduct­ive smile. Even his ter­rible act­ing is appeal­ing. There is also some­thing charm­ingly sub­missive about the way he pleads for…read more


Today’s men are obsessed with their bodies — but is that so bad?

Posted by in announcement, metrosexual, metrosexy

Yours truly in today’s Guardian.


Sexy and I Show It: Parading Cadets (& Olympic Divers)

Posted by in commentary, metrosexy, music

Last year metrodaddy declared the LMFAO dance hit ‘Sexy and I Know It’ an anthem  for the Jersey Shore/Geordie Shore/The Only Way is Essex/The Hunks/Men’s Health Magazine gen­er­a­tion of met­ro­sexy young men and the meta­phor­ical (and not so meta­phor­ical) spangly Speedos they’re flaunt­ing them­selves in. But I have to say I was a tad ambi­val­ent about the heav­ily ironic hip­ster promo video. Fortunately, it’s been remade by non-hipsters. In shape non-hipsters. Cadets from the USAF Academy, no less. Now, in case any­one objects that this is con­duct unbe­com­ing future officers (and appar­ently some kill­joys have)…read more


Ciao Bello! Mark Simpson interviewed by Italian mag ‘Studio’

Posted by in interview with Mark Simpson, metrosexual, metrosexy

English (uned­ited) ver­sion of Q&A with Mark Simpson by Michele Masneri for Italian cul­tural  magazine Studio in which he talks about the Italian roots of sporno, the next stage of met­ro­sexu­al­ity – and the Silviosexual What do you mean by the word “sporno”? Mark Simpson: The place where sport and porn get into bed while Mr Armani takes pic­tures. Beckham and Ronaldo’s bul­ging pack­ets rammed down our throat on the sides of buses. Dolce & Gabbana hanging around the Italian foot­ball team’s locker room. That kind of thing. So once again we…read more


David Beckham’s ‘End Result’ — Can You Handle It?

Posted by in Beckham, fashion, metrosexual, metrosexy

Better order some indus­trial strength lip balm and prac­tise sup­press­ing the gag reflex. Shameless sporno star and über-metrosexual David Beckham is ram­ming his eye-popping lunch­box down our col­lect­ive throats again. This time with a media ‘offens­ive’ for his own line of men’s undies – and strangely shape­less vests – from Swedish-owned high street fash­ion chain H&M. “I always want to chal­lenge myself and this was such a reward­ing exper­i­ence for me. I’m very happy with the end res­ult and I hope H&M’s male cus­tom­ers will be as excited as I am.”.…read more


Gifting ‘Metrosexy’, ‘St Moz’ or ‘Male Impersonators’ on Kindle

Posted by in announcement

If you have their email address you can gift a friend — or an enemy — a copy of a Simpson Kindle book. (At the moment this ser­vice is only avail­able from Gift vouch­ers are cur­rently the only way to gift a Kindle book at  


Review of ‘Metrosexy’ at Italian literary blog ‘Finzioni’

Posted by in metrosexy

GP Leonardi at ‘Finzioni’ reviews Metrosexy. You can read it here.


NY Mag Notices How Tarty Men Have Become

Posted by in metrosexual

New York Magazine has just noticed that men have become ‘objec­ti­fied’. Or as I like to put it in Metrosexy, using the proper, sci­entific term – tarts. The Summer of 2011 offi­cially became the sum­mer that the male gaze was reflec­ted back at itself — and with enthu­si­asm! In the summer’s super­hero movies, a supremely buff body became part of what made these her­oes so super. The Captain America trailer had Dominic Cooper doing the old look-over-the-top-of-my-sunglasses move to get a load of the newly pumped up Chris Evans. In Thor,…read more


When You Gotta Big Dick, You Don’t Gotta Do Nothin!”

Posted by in commentary

Mike De Luca (played with sweaty verve by Jordan Nice) is an unem­ployed, rather lazy young Italian-American chap liv­ing in blue-collar, post-industrial Philly who decides to go with the met­ro­sexy times and make his fame and for­tune by turn­ing his man­hood into cash. Whipping it out on web­cam for the punters, male and female. In his Ma’s front room. As he puts it in a catch-phrase even more sali­ent and wise than ‘Gym. Tan. Laundry’: “When you gotta big dick, you don’t gotta do nothin! Life comes to YOU!” So true, Mike,…read more


Scrape Me With a Strigil! The Grooming Guru interviews Mark Simpson

Posted by in interviews, metrosexy

The Grooming Guru, alias Lee Kynaston, inter­views Simpson about how Top Gun made a gen­er­a­tion of young men ‘gay’ and why the Romans knew a thing or two about exfo­li­ation. A snip­pet: GG: Many com­ment­at­ors com­plain that men are ‘becom­ing more like women’ with their grooming/beauty regimes. What would you say to this? MS: I think it’s more a case of men no longer tying one hand behind their backs when it comes to the increas­ingly import­ant busi­ness – both in private and pub­lic life – of look­ing good. Happily mar­ried…read more


Metrosexy Marines

Posted by in commentary

Perhaps only one of these US Marines in the latest ‘mil­it­ary camp’ Youtube hit is actu­ally drop dead beau­ti­ful (clue: he’s the one who shakes his ass most con­vin­cingly, takes his top off, strokes his abs lov­ingly — and grabs his packet while his buddy zooms in for a close-up). But you have to give his less phys­ic­ally gif­ted com­rades full marks for the way these trained killers really want to be ‘drop dead’ gor­geous. At least for the dur­a­tion of a Britney pop song about a woman who loves…read more


Interview with Mark Simpson in Portuguese National ‘Publico’

Posted by in interview with Mark Simpson, metrosexual, metrosexy

English ver­sion of inter­view with Simpson about his new book met­ro­sexy by Bruno Horta (Publico, June 16, 2011) Why did you decide to col­lect these texts in a single volume? I wanted to bring together my essays that doc­u­ment and ana­lyse the pro­found revolu­tion in mas­culin­ity that met­ro­sexu­al­ity rep­res­ents. But which has been mostly trivi­al­ized by the media as being lit­er­ally skin-deep – Oooh! men hav­ing facials!! Oooh! Manbags!! That kind of thing. Metrosexuality isn’t about men becom­ing ‘girlie’ or ‘gay’. It’s about men becom­ing everything. To them­selves. It’s told-you-so van­ity…read more


Sporno Gallery

Posted by in metrosexy, sporno

I’ve added an eye-popping gal­lery of sporno to the met­ro­sexy Facebook page here. (It’s a lot easier on FB than on WordPress.) Alas, due to the lim­it­a­tions of the format there are no illus­tra­tions in the e-book — aside from David Williams lyr­ical shower scene on the cover. Metrosexy is 70,000 words long but doesn’t say nearly as much as the but­tocks below.…


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