Stripping Down the Male Body

Disability charity Scope have been airing a cheeky ad this summer designed to encourage people to donate clothes. It’s a funny tribute to the iconic Levis ‘Laundrette’ ad of 1985 and features a very studly 24-year-old model and personal fitness trainer Jack Eyers in the Nick Kamen role. And boy, does he fill it. Instead of stripping off to wash his clothes, Eyers denudes himself to donate to the cause. As he gets down to his white boxers we suddenly get a close-up on his hi-tech prosthetic leg, which has […]

How Eighties Advertising Made Everyone Gay

by Mark Simpson (GT Magazine, November 2008) Why, I wonder, are gays – or at least the busybody, button-holing, milk-monitor types – so keen on ads being nice to them and telling the world it’s OK to be homo? Especially when this strategy frequently leaves them with mayo on their faces? Stonewall’s apoplexy over the pulling of the Heinz ‘gay kiss’ ad earlier this year is a messy case-in-point. Excuse me, but it wasn’t a gay kiss, it was a joke: Heinz’s sandwich spread is […]