Objectify Yourself

Mark Simpson on the (self) sexualisation of today’s male body & why straight young men crave gay adulation (Originally appeared in Out Magazine, February 2015) Male self-objectification is, as they like to say on social media, a “thing.” There’s been a rash lately of so-called “gender flip” memes, in which people pretend to be impressed by male hipsters pretending to subvert sexism by ironically adopting the clichéd poses of sexualized women. Although sometimes funny and instructive, especially when it involves licking sledgehammers, the anti-sexism of many of these […]

Invictus – Smells Like Team Sporno

  This bombastic ad for Paco Rabanne’s new fragrance for men ‘Invictus’, released this Summer, stars Aussie rugger bugger Nick Youngquest, his muscles, his tatts, his beard, and most of all his obliques. (They’re the diagonal lines above those track pants with the really worn waist elastic – pointing to his, ahem, priceless package.) The world’s paparazzi bathe him in money-shot white flashes as he strolls through a stadium showing off his oiled, winning body with a rather self-satisfied grin. Not that we hold it […]

Aussie Rules Football Surrenders to Sporno

Dolce & Gabbana’s latest sporno campaign for their Intimo men’s underwear line (above), employing eager, wide-shouldered chaps from their national team to stretch their designer cotton, seems to have taken inspiration from the tarty antics of the swimmers at last year’s Olympics, peeling their swimsuits off to flash their ‘cum gutters’ at the world (or was it just me?). I certainly wouldn’t mind a few lengths with any or all of them, but I can’t help but wonder whether D&G might not have had a […]