Inside Spornosexual Pride

Mark Simpson goes to BodyPower, the UK’s biggest fitness expo, & tries not to stare too hard. Even though staring is very, very welcome. “Would you like me to take my top off?” is the usual response when you ask a chap if he minds having his photo taken. Followed by much flexing. Those that are actually wearing a top. Many are just wearing a flawless tan. Or vests – ‘tanks’, as they’re now called – of varying degrees of skimpiness and stretchiness. It’s cool out, but […]

Spornosexual Steve Cook on the Meaning of Metrosexual

While prepping for my Barcelona lecture, ‘From Metrosexual to Spornosexual – a Permanent, Spectacular Masculine Revolution’, this video serendipitously popped up into MetroDaddy’s timeline on Twitter. It’s an exploration of the meaning of being called ‘metrosexual’ by professional bodybuilder and popular online fitness guru Steve Cook, who has his own YouTube channel SwoldierNation where he offers workout tips, vlogs, and totally ‘hench’ eye candy to those who wanna be like him or just wanna be with him. There’s a whole humpy army of these online fitness coaches/ exhibitionists today […]