America – meet David Beckham

(The Guardian, 13 July, 2007) America, meet David Beckham. America, meet The Metrosexual. You’re going to be seeing even more of both. As most of the world already knows, today Becks is proudly ‘unveiled’ by LA Galaxy on their home turf. Brand Becks, the ultimate metrosexual who transformed himself from a talented professional soccer-player with a cute smile into global me-dia, is the not-so-secret weapon in their campaign to seduce America into opening its arms, legs – and, most importantly, wallets – to that obscure […]