‘Smooth Operator’ by Richard Jarman

In the Seventies advertising was doing its best to swallow Western manhood whole, but it just wasn’t up to the job.  It couldn’t quite suppress its gag reflex.  Or ours.  Men’s advertising was almost universally a joke and an hilariously camp one at that that. It wasn’t until some way into the Eighties, the decade in which advertising became sexier than sex, and with the arrival of slick, slutty allies in the form of men’s fashion magazines — the poppers of men’s marketing — that it really began […]