Ten Iconic Car Ads

Ten unforgettable car ads that transcended both cars and advertising and came to symbolise an age by Mark Simpson Fiat Strada – ‘Hand Built by Robots’ (1979) A factory full of robots assembles cars to the strain of Rossini’s Figaro – with nary a soul to be seen. Today this legendary ad directed by Hugh Hudson seems like slightly dull documentary, but in 1979 it was thrilling Sci-Fi. The graceful movement of the cars and robots set to classical music seems inspired by the weightless […]