‘A Fresh Clean Smell That Could ONLY Be Masculine!’

Mark Simpson has a sniff around a classic men’s deodorant ad that reveals how far we’ve come – and also how some things never change Back in the 1960s the mass-market ‘grooming’ of men by advertisers wanting to sell them vanity products was only just beginning its warm-up. This rare and pristine copy of a 1968 UK cinema ad for men’s deodorant with the reassuringly martial name ‘Target’ (a brand that seems to have gone missing in the intervening half century) recently posted on the BFI website is […]