Dude, Where’s My Objectification?

These ‘jokey’ Veet ‘Don’t risk dudeness’ ads in which a ‘sexy lady’ turns into an ‘unsexy dude’ because she hasn’t used the smelly depilatory cream have provoked an e-flurry of outrage for their sexism and shaming of women who aren’t always smooth, so much so that Veet had to issue an apology and withdraw them. But what’s truly ‘funny’ about these ads is that in some ways they strike me as actually being the advertising world’s version of those ‘gender flip’ click-bait posts that many of the […]