1 Introduction

2 Big Tits!

Masochism and transformation in bodybuilding

3 Sex Hunters

The 'homosexual' male heterosexual economy

4 Active Sports

The anus and it's goal-posts

5 Narcissus Goes Shopping

Homoeroticism and narcissism in men's advertising

6 A World of Penises

Gay Videoporn

7 Marky Mark and the Hunky Bunch

The hustler syndrome

8 A Crying Shame

Transvestism and misogyny in The Crying Game

9 Dragging It Up and Down

The glamorized male body

10 Rock and Revolution

Business as usual?

11 Don't Die on Me, Buddy

Homoeroticism and masochism in war movies

12 Top Man

Tom Cruise and the narcissistic male hero

13 Iron Clint

Queer weddings in Robert Bly's Iron John and Clint Eastwood's Unforgiven

14 Popular Men

Manly v. unmanly