Flappy Shorts, Footie Fluffers & Stagey Divers: The 2018 World Cup In Rearview

I'm not a footie fan - you'll probably not be shocked to hear. But I don't really mind the World Cup - which is good of me, I know.I watched some of the just-finished Russia 2018 matches on telly, as non-football fans tend to do during World Cups. Partly because you can't escape it, especially … Continue reading →

Lights, Camera, Action Man

It was announced last month that the little man is finally getting the big screen treatment. The director of the last two Muppet films is making an Action Man action movie.But it seems that moneysupermarket.com have beaten him to it, producing this blockbuster which has been airing on UK … Continue reading →

Mark Simpson Strips in the Park!

Recently re-discovered during a clear out: a sultry June afternoon, Richmond Park, London 1991.Back when I had hair - and was more practitioner than theorist of male self sexualisation.(Photos by Paul Stanley, styling by Army & Navy … Continue reading →

Muller Light: The Money Shot

Muller Light's latest ad continues its heavy-handed theme of debasing the objectified men it uses to sell its aerated dairy products - perhaps finally reaching a kind of climax.The ad deploys the usual buff and topless 'fat free' young male as eye-candy, this time handling his 'pot' - but he … Continue reading →

Pure XS & Impure Teacakes – The Problem With ‘Objectification’

The Narcissus myth about the beautiful, doomed youth who falls for his own reflection continues to be a mainstay of this Millenium's advertising - albeit re-written with a 'happy ending'.For example, this Pure XS Paco Rabanne TV ad set in a kind of Big Brother bathroom, stars a young, … Continue reading →

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