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‘The Rise of the Metrosexual Economy’ - marksimpson.com
According to MSN Money ('The rise of the metrosexual economy') sales of male cosmetics in Boots, the leading UK High Street drugstore have risen by 800% since 2000, making it 'by far and away the fastest growing sector in the cosmetics and beauty industry.' Datamonitor predicts the 'male grooming' market to be worth $1.5B next