The 'Daddy' of the Metrosexual, the Retrosexual, & spawner of the Spornosexual

“No one has done it as well as Mark Simpson” – The Times of India

So true.  The Times of India included ‘metrosexual’ in their review of the most important words of the last thirty years, ‘Words of Our Times’, by Vikas Singh:

‘Much has been written about metrosexuals, but no one has done it as well as the man credited with coining the term in 1994, Mark Simpson. In a subsequent piece for in 2002, Simpson identified David Beckham as the metrosexual poster boy and wrote, “The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that’s where all the best shops, clubs, gyms and hairdressers are… The stoic, self-denying , modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image — that’s to say, one who was much more interested in being looked at… A man, in other words, who is an advertiser’s walking wet dream.”‘