This promo for PETA released in honour of World Vegan Day, ostensibly extolling the ‘sexual health benefits of going vegan’, is quite possibly the  the most terrifying video I’ve ever seen. I’ll never be able to touch ragout again.

I’m all for gratuitous phallicism but really, this takes the celery.

Even worse than the visuals is the message. Forget the official line about cholesterol and arteries, PETA seems to be telling us that contrary to what you may have heard vegans aren’t limp-lettuce nancy-boys – they’re HEgans. With marrow-sized man-meat! Yeah! Suck on THAT!!

Think I’ll just have the sausage, thanks.

Tip: JeanieLove