This scrum-my ad is part of a ‘C’est so Paris’ poster campaign due to be unleashed on London shortly to attract Londoners to Paris.
Booking my Eurostar tickets now….
Apparently, this ad is supposed to show that Paris is ‘the capital of humour’.
It’s a funny ad – but it’s really another example of how sporno is going seriously mainstream. It will definitely get noticed. It may even cause traffic accidents. I’m sure there will be underwear mishaps.
I only have one objection: the fake (and rather blurred) rugby players aren’t nearly as sexy or tarty as the real ‘pros’ begging to be tackled in that very nicely, verly clearly photographed French rugby calendar.