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The Obama Model

2009-01-26-lanvin

Mark Simpson on fashion’s new love-affair with black males (Arena Hommes Plus, Spring 2009)

Shortly after Obama’s election last year, Israeli-American designer Elie Tahari made a prediction: ‘I think the fashion industry will have a ball with him.’ So far, this is one fashion prediction that has been on the money. Since Obama’s glitzy inauguration this January, the men’s fashion world, too often associated with a ‘Whites Only’ catwalk, hasn’t stopped dancing with the first non-white in the White House.

At the menswear shows in Milan this January a waving, smiling young Barack Obama look-a-likey led the final walk-out for Lanvin, complete with Inaugural Address overcoat, leather gloves and USA tie-pin. Givenchy meanwhile included several male models of colour for their show, and their new poster campaign features a Obama-esqe young man in an open, white silky shirt with sleeves rolled up for business, full lips parted as if caught mid-speech.

givenchy-men-2-1Oscar Garnica, agent at Request Models in New York says that he and his contacts in the business have seen a more consistent use of black models recently. ‘Since the Black issue of Vogue, and the Obamas took the White House, that inspiration is running through a lot of the collections,’ he says. ‘Having more images of people of colour around has probably made designers more comfortable about adding colour to their aesthetic.’ But he is cautious about the long term impact: ‘Now that we are seeing four-five models of color on the runway, will the designers continue booking these numbers? Well, that remains to be seen.’

Whatever else Obama’s Presidency might signify, the fashion world seems to have decreed that, for this season at least, the black male is power, hope, leadership – in a word: style.

Ironically, part of the reason that Obama’s booking by the American electorate has helped non-white models get bookings with the fashion industry is because as Tahari has pointed out, ‘he looks like a male model… he’s built so well.’ Obama has the height, the looks, the teeth – the ‘suntanned’ skin as Italian Premier Berlusconi infamously put it – and the instinctive understanding of where the camera is and what angle best suits him. He is patently photogenic – and his photogeneticity has helped to make this young, inexperienced man Presidential. To some degree, he got the job because he gave good face. Even his acceptance speech at the Democratic Convention last Summer was delivered at the end of a catwalk.

So no wonder the fashion world wants to appropriate some of that. Michelle might be First Lady, and Obama might have exclaimed to the world ‘How beautiful is my wife?’ on inauguration night, but pretty as she is, she probably made the cover of Vogue because of her husband’s looks.

As a result of his religiously regular gym sessions on the Stairmaster, Obama is not the same shape as most US male politicians – or in fact, most US males. He really is ‘un-American’ – he can wear fashionable clothes. Even though he usually chooses to wear those Teflon-coated Hart, Schaffner, Marx & Hillman suits from Chicago, his have a narrow cut that advertises the fact that he has a body, buns and even angles. Gone are the flapping flannels of traditional US male politicians. (Even his political message was self-consciously stylish: those famous campaign slogans ‘HOPE’ and ‘CHANGE!’ were printed in Gotham font – originally developed for the men’s style magazine GQ.)

Most remarkably of all, he gets away with it. In a white US male politician such self-care and stylishness would probably be ridiculed. John Edwards you may remember got into terrible trouble for combing his hair and being pretty.

The fickle fashion world will of course tire of its clinch with Obama. But perhaps something will endure: perhaps the men’s fashion business will be less inclined than in the past to think of blackness as something ‘street’ and thus ‘sportswear’.

As Oscar Garnica at Request Models puts it: ‘Despite images of suave black men like Sidney Poitier, Sammy Davis Jr, Harry Belafonte, Denzel Washington, there has always been a narrow definition of what black is allowed to be. My best hope is that Obama’s rise to the highest office in the land will shine a spotlight on the fact that there is more to the black male image than just the stereotypes.’

Copyright Mark Simpson 2009

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