C4 recently aired a series about pro spornos – called ‘Six Pack Superstars‘. It follows young men and women ‘influencers’ and wannabes in the fitness business preparing for their competitions. Like Bromans it’s mostly about the male spornos – they are after all the ones with the spectacular bodies.

Though there is an undisputed female star of the show – Audrey Kaipio, ‘the UK’s number one posing coach’ (from Canada), a woman who seems to play something of a dominatrix role while teaching bodybuilders and muscle models how to pose, flex and sashay, sorry, swagger – “Yeah, I got those danglin’ balls!”.

It seems entirely apt that the masquerade of masculinity on the UK sporno stage is emanating from between the legs of a very bossy Canadian lady. Spornosexuality is rather ‘sub’.

Perhaps the most famous male sporno profiled in the show is Tom Coleman, a 30-year-old former roofer from Essex turned WBFF champion, muscle model, and ‘inspirational’ YouTube star who has 1.3M followers. Can’t think why. 

During a photo shoot Tom of Essex takes a break to rub lube all over his eye-popping chest. He complains in a moment of perhaps dehydrated neediness to the physique photographer Giles Crofta (can I have his job, please?) that he’s “really flat at the moment”.

“You’re shredded!” exclaims Giles reassuringly, his eyes doing their best to give Tom a hand rubbing the lube in. “Seriously, I think you’re the best! You know you are!”