Disability charity Scope have been airing a cheeky ad this summer designed to encourage people to donate clothes. It’s a funny tribute to the iconic Levis ‘Laundrette’ ad of 1985 and features a very studly 24-year-old model and personal fitness trainer Jack Eyers in the Nick Kamen role. And boy, does he fill it.
Instead of stripping off to wash his clothes, Eyers denudes himself to donate to the cause. As he gets down to his white boxers we suddenly get a close-up on his hi-tech prosthetic leg, which has remained hidden until now. In terms of the way the ad is shot and structured his prosthesis is basically his penis. It becomes another way of ‘stripping down’ and ‘revealing’ the male body. Of signalling both toughness and vulnerability, passivity and activity, loss and possession at the same time.
And Eyers isn’t shy about it. His prosthesis is, as he says in an interesting interview with the Telegraph‘s Theo Merz here, something he likes to show off rather than hide because it looks ‘pretty cool’. It also doesn’t necessarily harm his employment prospects in an industry waking up to both the eye-catching potential and, paradoxically, the ‘normalness’ of disability. (You might also want to check out Theo Merz’s expedition to Newcastle in search of the spornosexual here – in which he discovers the man some Telegraph readers would like to pretend doesn’t exist is terrifyingly, ab-tauteningly real.)
Even less shy is US Marine vet turned underwear model Alex Minsky, who has been garnering a lot of well-deserved attention for his saucy shoots – and most particularly for the way, with his body art, sculpted muscles, styled facial and head hair, he has totally aestheticised himself, prosthesis and all. He’s also a model who clearly isn’t afraid to become a form of performance art. Splendidly kinky performance art. (Some naked selfies were leaked earlier this year – which only served to, err, enhance his reputation.)
Perhaps part of the appeal of the buff, sexualised chap with prosthetic limb(s) is not just the ‘inspirational story’, but also the fantasy of total control over the body – even after something as traumatising as amputation. And of course the hi-tech, fascinating prosthesis that seems to bring ‘bionic’ powers blends with the cyborg nature of spornosexuality itself – a bodily merging with technology, in which the body is ‘machine tooled’ into something more exciting by nutritional and medical science, Technogym decline presses and Nair for Men. (Though for most this merging is done by uploading smartphone selfies to Facebook.)
I analysed the ‘Laundrette’ ad in Male Impersonators as a ‘seminal’ moment in the objectification of the male body – its ‘looked-at-ness’. Kamen’s strip in the living rooms of the UK in the mid-1980s (along with several other ads in that campaign, which increasingly sought to substitute the product for the model’s unshowable penis) really did mark a moment at which we woke up to the male body as a fully-fledged object of desire. Everyone in the laundrette, male and female, is having a really good look. And it’s worth mentioning he’s doing his own washing – no ‘little woman’ in his life to do it for him.
Like Top Gun, which was released the following year, ‘Laundrette’ packages this new male narcissism as ‘traditional’ and ‘retro’, when the real 1950s it is notionally located in confined this kind of fare to underground gay mags like AMG – certainly not prime-time TV.
Thirty years on we’re all still having a really good look. So much so that we require much more visual stimulation. Our gaze is more demanding, more penetrating. Back then Kamen’s body was pantingly-described as ‘hunky’, but now his slim, svelte body looks not rather coy in comparison to today’s ripped, pumped, inked and sexed-up spornos, with or without gleaming, well-oiled prosthetic limbs.
Mark Simpson interviewed by ‘The Grooming Guru’ Lee Kynaston about tits, abs, ass & the Summer of spornosexuality
LK: We’re hearing a lot nowadays about getting a ‘beach ready body’. Who exactly are men getting their beach bodies ready for?
MS: Dr Frank N’ Furter.
Or rather, Facebook. Which is much the same thing, given the way social media and selfies are turning a generation of young men into Rockys, mostly minus the gold posing pouch – for now.
For many men the point of summer holidays today seems to be a deadline to get ‘into peak condition’ – which often means bulking up then leaning out. All of which requires military precision planning. The beach is now an amateur physique contest. But a very serious one. And the judging is done mostly online once the holiday snaps are uploaded.
A beach-ready body is a competition-ready body. And of course, it is a competition. For attention.
Spornosexuals welcome any attention, and most are very interested in women’s attention, but in the end it’s the gaze of other men that is probably valued most by spornos – since only other men are obsessed with the male body enough to really appreciate all the hard work they’ve put in.
Even baggy trunks can’t hide Dan Osborne’s spornosexual excitement
Where’s the pressure coming from on men to look like Dan Osborne (minus the Jackson tattoo obvs)? Celebs? Media? Women? Other men? What caused things to shift in gear in the last few years?
A combination of porn, selfies and social media have made young men very body-centred and eager to objectify themselves. In a visual world men want to be wanted – otherwise they might disappear. And once embarked on this process of self-sexualisation they objectify one another. So we find ourselves in the midst of a ‘big arms’ race.
You have to become a brand. You have to hammer yourself into a hot commodity in the factory of the 21st Century – the gym.
Also, although it is in many ways encouraged by the promiscuity of the internet, spornosexuality is perhaps a reaction against it. In an age of e-everything, and disembodied gadgets, where the cyber constantly eats into the real, men need something very physical to cling to. Their own overstated body.
What hope have older guys – ones a bit past their prime like me – got?
Lots and lots of drugs. Or supplements and high protein low carb diets. And a younger personal fitness trainer who knows which ones work, and who can inspire and beast your body into a middle aged approximation of his. Failing that there’s always Photoshop.
It’s not impossible. After all in his late 40s Marc Jacobs turned himself from a fatty into a shredded spornosexual. And landed himself an actual porn star partner, for a while.
In fact, older guys have even more reason to turn themselves into spornos than younger guys. If you have a buff body it can help distract from the slippage going on in your face….
Kelly Brook marvels at the way David McIntosh’s tits leave hers in the shade
You’re on a beach. You spot a perfect example of a Spornosexual. How do yourecognise him? What’s the visual checklist?
1) You don’t spot him, his body spots you. And forces you to look at it.
2) He’s not in the least bit self-conscious about being nearly naked – because in a sense he isn’t. His body is a man-made artefact, and his designer, muscle enhancing tatts are a kind of drapery. He was in fact designed to be viewed nude.
3) He looks slightly surreal. Or hyper real. A male Barbarella, the spornosexual is the sexualised product of nutritional science, smartphones and well-equipped gymnasia. His body is an adult bouncy castle.
4) He might sometimes look a bit of a bruiser, but he’s still a cruiser. Always checking out who is checking him out.
5) It’s not just about the tits and abs it’s also about the ass. The spornosexual wants to be wanted from behind as well as the front, and spends a great deal of time and toil doing squats and lunges to make sure they have a muscle bubble butt that will stop traffic.
In a development which will probably have him running to the mirror yet again to search anxiously for lines, this year the metrosexual leaves his teens and turns twenty. How quickly your children grow up. Although it seems only yesterday, I first wrote about him in 1994 after attending an exhibition organised by GQ magazine called ‘It’s a Man’s World’. I’d seen the future of masculinity and it was moisturised.
‘Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are) is perhaps the most promising consumer market of the decade,’ I predicted.
Two decades of increasingly out and proud – and highly lucrative – male vanity later, and the metrosexual remains the apple of consumerism’s rapacious eye. In a recent report HSBC drooled all over his ‘Yummy’-ness, breathlessly pointing out how mainstream metrosexuality has become.
This was of course old news to anyone with eyes to see the extremely image-conscious and product-consuming men around them – or in bed with them – frantically trying to attract our attention. Or the way that the glistening pecs and abs of Men’s Health magazine have been outselling the glamor breasts of ‘lad mags’ for several years.
Hard to believe in such a fragranced, buffed, ripped, groomed, selfie-adoring and social ME-dia saturated world as ours now is, the metrosexual had to struggle to be heard in an un-tucked ‘no-homo’ early 1990s. Most people were in New Lad denial about what was happening to men and why they were taking so long in the bathroom.
Just as male homosexuality was still stigmatised and partly criminalised back then, the male desire to be desired – the self-regarding heart of metrosexuality – was still scorned by many. Narcissism was still seen as ‘essentially feminine’.
Or Wildean – and look what happened to him. The trials at the end of the 19th Century of Oscar Wilde, the last dandy who famously proclaimed that ‘to love oneself is the beginning of a life-long romance’, had stamped, like a steam-powered die, a Victorian division of sexual labour over much of the 20th Century. Male vanity was at best womanish – but more likely simply passive and perverted.
The arrival of a shiny new Millennium, the abolition of the last laws discriminating against homosexuality, and the arrival of the preening dominance of celebrity culture with its Darwinian struggle to be noticed in a visual, ‘branded’ world finally blew away the last remnants of Victorianism.
To illustrate this I only have to mention two words: David Beckham. The working class family man England footballer who became much more globally famous for his attention-seeking haircuts, unabashed prettiness and rampant desire to be desired than for his footballing skills. Once the sarong-wearing, gay loving, cheek-sucked male model midfielder was outed in 2002 (by me again, sorry) as flamingly metrosexual, everyone suddenly ‘got it’. All that Nineties denial turned into incessant Noughties chatter about metrosexuals and ‘male grooming’. Often to little purpose.
In fact, the momentous nature of the masculine revolution that metrosexuality represents has been largely obscured by much of the superficial coverage it got. Metrosexuality is, in a paradox that Wilde would have relished, not skin deep. It’s not about facials and manbags, guyliner and flip flops. It’s not about men becoming ‘girly’ or ‘gay’. It’s about men becoming everything. To themselves. Just as women have been encouraged to do for some time.
This uptake by men of products, practises and pleasures previously ring-fenced for women and gay men is so normal now – even if we still need to be reassured with the word ‘man’ or ‘guy’ strapped on the front, like a phallic pacifier – that it’s taken for granted by young men today who really have become everything. So much so that it can be really too much for the older generation of metrosexuals.
With their painstakingly pumped and chiselled bodies, muscle-enhancing tattoos, piercings, adorable beards and plunging necklines, it’s eye-catchingly clear that second generation metrosexuality is less about clothes than it was for the first. Eagerly self-objectifying, second generation metrosexuality is totally tarty. Their own bodies more than clobber and product have become the ultimate accessory, fashioning them at the gym into a hot commodity – one that they share and compare in the online marketplace.
This new wave of metrosexuality has hyped the ‘sexual’ part and become ‘spornosexual’ – the pumped-up offspring of those spornographic Ronaldo and Beckham lunch-box ads where sport got into bed with porn while Mr Armani took pictures. But unlike Beckham, whose attributes were possibly artificially enhanced, today’s baby Beckhams have photoshopped themselves in real life. Think Dan Osborne in a pair of glittery Speedos. (And then have a lie down.)
Glossy magazines cultivated early metrosexuality. Celebrity culture then sent it into orbit. But for today’s generation social media, selfies and porn is the major vector of the male desire to be desired. They want to be wanted for their bodies more than their wardrobe. And definitely not their minds.
I suspect Wilde, who famously enjoyed feasting with panthers, would have approved. I certainly do. Even if I’m a little bit frightened too.
The second generation of metrosexuals are cumming. And this time it’s hardcore
by Mark Simpson
What is it about male hipsters and their strange, pallid, highly ambivalent fascination with bodies beefier and sexier than their own? Which means, of course, pretty much everyone?
You may remember last year that last year the Guardian columnist and TV presenter Charlton Brooker had a very messy bowel-evacuating panic attack over the self-sexualisation of the male body exhibited in reality show Geordie Shore.
At least the Vice writer isn’t in total denial. Brooker was so threatened by the brazen male hussies on Geordie Shore and the confusion their pumped, shaved ‘sex doll’ bodies, plucked eyebrows and penises the size of a Sky remote provoked in him that the poor love had to pretend that they didn’t exist outside of reality TV. That they were some kind of science fiction invented to torment and bewilder him and his nerdy body. Perhaps because he’s rather younger than Brooker, Mr Vice on the other hand has actually noticed that these guys really do exist and are in fact pretty much everywhere today, dipped in fake tan and designer tatts and ‘wearing’ plunging ‘heavage’ condom-tight T-s.
In a media world which largely ignores what’s happened to young men Mr Vice is to be commended that he’s clearly spent a great deal of time studying them. Albeit with a mixture of envy and desire, fear and loathing – and a large side order of self-contradiction and sexual confusion.
He laments that these ‘pumped, primed, terrifyingly sexualised high-street gigolos’ have been imported from America, but uses the execrable imported Americanism ‘douchebag’ to describe them – over and over again. What’s a douchebag? Someone with bigger arms than you, who’s getting more sex than you – and probably earning more than you, despite being considerably less expensively educated than you.
But by far the most infuriating thing about ‘sad young douchebags’ is that they are so very obviously not sad at all. They and their shameless, slutty bodies are having a whale of a time, thank you very much. They’re far too happy being ‘sad young douchebags’ to sit down and write lengthy, angry rationalising essays about why someone else’s idea of a good time is WRONG. Or read one. Or read anything, in fact. Apart maybe from Men’s Health.
A strong smell of nostalgia emanates from this Vice jeremiad, like a pickled onion burp. The writer laments a lost Eden of masculine certainties and whinges that these young men with their sexualised ‘gym bunny wanker’ bodies have replaced older, more ‘authentic’ English masculine archetypes, ‘the charmer’, ‘the bit of rough’, ‘the sullen thinker’ (which, I wonder, applies to him?) and that as a result:
Nobody wants to be Sean Connery any more. With their buff, waxed bodies and stupid haircuts, the modern British douchebag looks more like a model from an Attitude chatline ad than a potential Bond.
Ah yes, Sean Connery – the former Mr Scotland gym bunny wanker ex chorus boy who wore a wig and fake tan in those glossy, slutty Bond films. Masculinity is never what it used to be. Even back in Ancient Greece everyone was whining that real men went out of fashion with the Trojan War. And what’s so wrong with wanting to look like an Attitude chat line ad, rather than a hired killer?
Oh, that’s right – coz it looks gay.
All this moaning, along with the writer’s complaints that these buff young men are disappointingly ‘soft’, crap in a fight and don’t have nearly enough scars, reminds me of those gays on Grindr who stipulate in their profile ‘I like my men to be MEN!!’. Or the camp queens who over the years who have solemnly informed me: ‘If there’s one thing I can’t stand it’s camp queens!!’ Actually, it reminds me of myself when I was much more hopelessly romantic than I am today, and before I realised real men were really slutty.
There is nothing gayer than the longing for masculine certainties like this. Especially since they never really existed anyway. It’s like believing that the phallus is the real thing and the penis is just a symbol. It’s Quentin Crisp’s Great Dark Man syndrome, but sans the self-awareness, or the archness and the henna.
In fact Mr Vice is so nostalgic – and so young – that he seems to think metrosexuality is something prior to, distinct from and more tasteful than these sexed-up shamelessly slutty male bodies that insist on grabbing his attention, wistfully contrasting how the ‘natural confidence’ of metrosexuality ‘has been replaced by something far more flagrant’. Take it from metrodaddy, today’s flagrantly sexualised male body is merely more metrosexuality. More sexy, more tarty, more porny, more slapped in your face. So stop bitching and suck on it. Metrosexuality has gone hard-core -the ‘sexuality’ part has gone ‘hyper’.
The metrosexual was born twenty years ago and had to struggle to survive in an untucked ‘no-homo’ 1990s – but the second wave take the revolution he brought about in masculine aesthetics for granted. Steeped in images of male desirability from birth and masturbating furiously to hard-core online porn from puberty, they have totally sexed-up the male body and turbo-charged the male desire to be desired, which was always at the heart of metrosexuality rather than expensive fashion spreads and fastidious lists of ‘dos and don’ts’. Their own bodies rather than clobber and cosmetics have become the ultimate accessory, fashioning them at the gym into a hot commodity. Nakedly metrosexy.
If we need to give this new generation of hyper metrosexuals a name – other than total tarts – we should perhaps dub them spornosexuals. These mostly straight-identified young men are happy to advertise, like an Attitude chat line, their love of the pornolised, sporting-spurting male body – particularly their own. Along with their very generous availability to anyone’s gaze-graze. Especially at premium rates.
And everyone is calling their number. Though admittedly not many do it via the extremely kinky route of writing long essays denouncing them and explaining why they’re TOTALLY NOT INTERESTED. Hipsters, who of course think themselves above the vulgarity of sexiness, are simply the ironic, anti-sexual wing of metrosexuality – which is to say, absolutely fucking pointless.
It’s the obvious, if often oblivious, visual bi-curiosity of today’s totally tarty, hyper metrosexuality that alarms people even more than its ‘vulgarity’. Male bisexuality is still largely a taboo precisely because it threatens the final, fond, sacred, and highly phallic myth of masculinity: that it has an (heteronormative) ‘aim’ and ‘purpose’. The scattershot sluttiness of spornosexuals signals a very sticky end to that virile delusion.
Mr Vice argues repeatedly that these young men enjoying their bodies and their lack of inhibition compared to their fathers and grandfathers, are having a ‘crisis of masculinity’. This just smacks of more middle class resentment dressed up as ‘concern’ – a pissy, passive aggressive way of calling them ‘sad douchebags’ again. Or ‘gay’. When people talk about a ‘crisis of masculinity’ they’re usually talking about their own – in dealing with the fact that masculinity isn’t what they want it to be. And particularly when working class chaps aren’t what middle class chaps want them to be.
It’s true that our post-industrial landscape often doesn’t know what to do with the male body apart from shag it or sell it, but that’s not necessarily such a terrible contrast with the ‘glorious’ past. For a younger generation of young men no longer afraid of their own bodies there’s no crisis – but rather a liberation. From the dehumanising, sexist constraints of their forefathers. Men’s bodies are no longer simply instrumental things – for fighting wars, extracting coal, building ships, scoring goals, making babies and putting the rubbish out that must renounce pleasure, vanity, sensuality and a really good fingering and leave that to women and pooves.
Instead the male body has been radically redesigned, with the help of some blueprints from Tom of Finland, as a sensual sex toy designed to give and particularly to receive pleasure. Maybe it’s not terribly heroic, and admittedly some of the tatts are really grotty, but there are much worse things to be. Such as a slut-shaming writer for a hipster magazine.
Of course, I would say that. Because I find these spornosexual, totally tarty young men fuckable. But that’s kind of the point. They desperately want to be found fuckable. It would be extremely rude and ungrateful not to find them fuckable when they have gone to so much trouble doing all those bubble-butt building barbell lunges at the gym for me.
And in fuckable fact, it’s their fuckability which makes the unfuckables hate them so fucking much.
Banning gay propaganda can backfire. Spectacularly.
“All Saints should be presumed guilty until proved innocent.”
The book that changed the way the world looks at men
It's a Queer World
A warped look at a fin de siecle world of pop culture where nothing is quite as straight or gay as it seems.
This book will change the way you think about sex. It may even put you off it altogether.
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The crusade against ‘fapping’ is eerily reminiscent of the anti-masturbation movements of the 19th century says Mark Simpson (Originally appeared in the Daily Telegraph 29 April, 2016) Those annoying porn ‘pop-ups’ are impossible to avoid these days. Especially when browsing serious newspapers. PORN HORROR! headlines zoom repeatedly into our sightlines, warning us that pornography is ‘addictive’ (despite an inconvenient lack of evidence), ‘ruins relationships’ and ‘rewires men’s brains’, turning them into sex zombie automatons. Whether or not it’s addictive for people who watch it, porn […]