marksimpson.com

The 'Daddy' of the Metrosexual, the Retrosexual, & spawner of the Spornosexual

Menu Close

Tag: Alex Minsky

Objectify Yourself

Mark Simpson on the (self) sexualisation of today’s male body & why straight young men crave gay adulation

(Originally appeared in Out Magazine, February 2015)

Male self-objectification is, as they like to say on social media, a “thing.”

There’s been a rash lately of so-called “gender flip” memes, in which people pretend to be impressed by male hipsters pretending to subvert sexism by ironically adopting the clichéd poses of sexualized women. Although sometimes funny and instructive, especially when it involves licking sledgehammers, the anti-sexism of many of these gender flip memes depends on a (hetero)sexist assumption that men just aren’t meant to be objectified — so it’s hilarious when they are.

Rather than, say, that the men adopting these cheesecake poses usually just aren’t very attractive.

It also relies on jamming your eyes shut in order not to notice how men who aren’t meme-generating hipsters prefer to stake their claim to our attention not on faux feminism but rather on sweat-soaked gym sessions, pricey supplements, plunging necklines, and general shamelessness. And as with sex itself, there’s nothing ironic about it. It’s a very serious, very profitable business.

At the multiplex, Chris Evans keeps blinding us with his all-American oiled bazookas. Channing Tatum and his bun chums keep whipping their pecs and asses out and — who knows? — may even finally deliver the man goods in this year’s sequel, Magic Mike XXL. Meanwhile, Guardians of the Galaxy recently wowed the world by proving that even previously pudgy Chris Pratt (of Parks and Recreation fame) can be a Men’s Health cover girl. And Chris Hemsworth was named “Sexiest Man Alive” by People magazine on account of his long lashes, big guns, and huge hammer.

There’s even an MTV Movie Award for “Best Shirtless Performance,” which in 2014 went to Zac Efron for That Awkward Moment — but only after he stripped again, onstage at the ceremony, without being awkward about it at all.

Zac Efron suddenly feeling very hot.

Zac Efron suddenly feeling very hot.

True, Hollywood too often still feels the need to justify big-screen male sluttiness with CGI heroics, a kind of muscular Christianity in spandex — insisting, in effect, that this is virile activity, not gay/girly passivity. And as if to keep that sluttiness further in check, it often limits the nude or topless male scenes to one per 100-minute movie.

Perhaps because it caters more to women, TV is a relatively unbuttoned medium when it comes to the male body. Even TV superheroes such as Stephen Amell’s Arrow are often costume-optional. Maybe because their male characters are already damned, gothic shows like True Blood, Teen Wolf, and The Vampire Diaries are positively pulsing with appetizing boy flesh. It’s enough to make anyone grow fangs. And the young, buff men of reality TV — the Jersey Shorettes — are everywhere, wearing very little, and doing even less. Except demanding we look at them.

Dan Osborne gif

The “structure” of structured reality TV is usually unveiled male V-shapes. In the U.K., a voluptuously endowed, cheeky, straight(ish) guy in The Only Way Is Essex (the U.K. Jersey Shore equivalent) called Dan Osborne became a national hero in 2014 after wearing glittery Speedos on prime time on another reality show,Splash! — even upstaging his mentor, the perfectly formed Olympic diver Tom Daley.

The 23-year-old Osborne, like a lot of today’s self-objectifying straight men, loves The Gays. Really loves them. Last year he appeared in the U.K. gay magazine Attitude, very generously offering readers his shapely bubble butt across a double-page spread, with the strapline “Sex is fun. Be safe and enjoy it.” He told Attitude, “I’ve had a few bum pinches, and I don’t mind that at all. Maybe it’s because a guy knows how hard it is to train, so they appreciate it more.”

Underwear model and wounded Marine vet Minsky embraces the gaze

Underwear model and wounded Marine vet Minsky embraces the ga(y)ze

Here in the States, pumped underwear model Alex Minsky — the indelibly inked U.S. Marine Corps vet and amputee — is very happy to mercilessly titillate his many appreciative gay fans with naked naughtiness. And even a major film star like James Franco can’t seem to leave them alone, posting all those semi-naked selfies on his Instagram feed.

The way straight young men chase and hustle gay attention today represents a major, millennial shift in attitudes. Part of the reason that men offering themselves as sex objects were frowned upon in the past was that they could be objectified by anyone — including people with penises. They were queered by the penetrating queer gaze.

Now they beg and plead for it. They instinctively know that male objectification is about enjoying and celebrating male passivity, even — and especially — if you’re straight. So getting the gays proves not only your hotness, and coolness, but also your metaphysical versatility. It proves that you are a proper, fully fledged, all-singing, all-dancing sex object.

Blame the metrosexual, who was born two decades ago, outing male vanity and the masculine need to be noticed. In just a generation, the male desire to be desired, or “objectified,” to use that ugly word — which the metrosexual exemplified — has become mainstream: It’s regarded as a right by today’s selfie-admiring young men, regardless of sexual orientation. In a visual world, men want to be wanted too — otherwise, they might disappear. They also need to look a lot at other men in order to better understand how to stand out.

Second-generation metrosexuality is very obviously more body-centered and hardcore — or spornosexual. Young men today want to be wanted, not for their wardrobes, but for their bodies. Bodies they spend a great deal of time, effort, and money fashioning into hot commodities down at the gym, tanning salon, and designer tattoo parlor — and then uploading to the online marketplace of social media for “likes,” “shares,” and cutthroat comparisons with their pals.

It shouldn’t be so surprising. Today’s young men are growing up with a different idea of “normal,” in which European and Australian professional rugby players are happy to strip down and oil up. The highly homoerotic, highly provocative Dieux du Stade calendars of rugby players in the buff became only slightly less homoerotic when adapted by Dolce and Gabbana in their megabucks advertising campaigns starring the Italian World Cup soccer team. David Beckham and then Cristiano Ronaldo offered similar favors for Armani, followed by lithe Spanish tennis ace Rafael Nadal, who is currently filling out the Italian designer packet. And former Australian rugby league player Nick Youngquest is now the body and face — in that order — of Paco Rabanne.

Gays are no longer a despised or marginalized niche — they’re leverage. If you get the gays panting, you eventually get everyone else.

David-Gandy-Naked-Sexy-595x416

David Gandy, possibly the world’s only male supermodel who isn’t a professional athlete, has a darkly handsome, model-perfect face. But his sensual, athletic, beautiful body is his calling card. So it is entirely apt that he was “made” by Mr. & Mr. D&G, who cast him in their famous 2007 “Light Blue” campaign, in a boat off Capri, wearing scandalously abbreviated D&G swim trunks, glistening in the sun and lying back, hands behind his head, awaiting our attention. He was accompanied by a foxy lady (Marija Vujovic), but he was the unquestioned object of the camera’s gaze.

Seven years on, it’s still his trademark. In a clip for Gandy’s recent Autograph underwear campaign, the camera, in extreme close-up, licks down his naked torso towards his naked, shaved groin — then fades out just in time.

It’s clear to anyone who wants to notice that in the spornosexual 21st century, the male body has been radically redesigned. With the help of some “objectifying” blueprints from Tom of Finland, it is no longer simply an instrumental thing for extracting coal, building ships, making babies, fighting wars, and taking the trash out. Instead it has become a much more sensual, playful thing for giving and especially receiving pleasure.

Or as the young men of the Warwick University rowing team put it in a promotional quote for the 2015 version of their now famous nude charity calendar, dedicated to fighting homophobia in sports and rammed with arty ass shots: “Regardless of gender or sexuality, we are inviting you into that moment with us.”

Naked Rowers

GandyCoverx1000

Stripping Down the Male Body

Disability charity Scope have been airing a cheeky ad this summer designed to encourage people to donate clothes. It’s a funny tribute to the iconic Levis ‘Laundrette’ ad of 1985 and features a very studly 24-year-old model and personal fitness trainer Jack Eyers in the Nick Kamen role. And boy, does he fill it.

Instead of stripping off to wash his clothes, Eyers denudes himself to donate to the cause. As he gets down to his white boxers we suddenly get a close-up on his hi-tech prosthetic leg, which has remained hidden until now. In terms of the way the ad is shot and structured his prosthesis is basically his penis. It becomes another way of ‘stripping down’ and ‘revealing’ the male body. Of signalling both toughness and vulnerability, passivity and activity, loss and possession at the same time.

Jack Eyers kink

And Eyers isn’t shy about it. His prosthesis is, as he says in an interesting interview with the Telegraph‘s Theo Merz here, something he likes to show off rather than hide because it looks ‘pretty cool’. It also doesn’t necessarily harm his employment prospects in an industry waking up to both the eye-catching potential and, paradoxically, the ‘normalness’ of disability. (You might also want to check out Theo Merz’s expedition to Newcastle in search of the spornosexual here – in which he discovers the man some Telegraph readers would like to pretend doesn’t exist is terrifyingly, ab-tauteningly real.)

Alex Minksy

Even less shy is US Marine vet turned underwear model Alex Minsky, who has been garnering a lot of well-deserved attention for his saucy shoots – and most particularly for the way, with his body art, sculpted muscles, styled facial and head hair, he has totally aestheticised himself, prosthesis and all. He’s also a model who clearly isn’t afraid to become a form of performance art. Splendidly kinky performance art. (Some naked selfies were leaked earlier this year – which only served to, err, enhance his reputation.)

Alex Minsky pressup

Perhaps part of the appeal of the buff, sexualised chap with prosthetic limb(s) is not just the ‘inspirational story’, but also the fantasy of total control over the body – even after something as traumatising as amputation. And of course the hi-tech, fascinating prosthesis that seems to bring ‘bionic’ powers blends with the cyborg nature of spornosexuality itself – a bodily merging with technology, in which the body is ‘machine tooled’ into something more exciting by nutritional and medical science, Technogym decline presses and Nair for Men. (Though for most this merging is done by uploading smartphone selfies to Facebook.)

Alex-Minsky-9 alex-minsky-modello-senza-gamba-6

I analysed the ‘Laundrette’ ad in Male Impersonators as a ‘seminal’ moment in the objectification of the male body – its ‘looked-at-ness’. Kamen’s strip in the living rooms of the UK in the mid-1980s (along with several other ads in that campaign, which increasingly sought to substitute the product for the model’s unshowable penis) really did mark a moment at which we woke up to the male body as a fully-fledged object of desire. Everyone in the laundrette, male and female, is having a really good look. And it’s worth mentioning he’s doing his own washing – no ‘little woman’ in his life to do it for him.

Like Top Gun, which was released the following year, ‘Laundrette’ packages this new male narcissism as ‘traditional’ and ‘retro’, when the real 1950s it is notionally located in confined this kind of fare to underground gay mags like AMG – certainly not prime-time TV.

Thirty years on we’re all still having a really good look. So much so that we require much more visual stimulation. Our gaze is more demanding, more penetrating. Back then Kamen’s body was pantingly-described as ‘hunky’, but now his slim, svelte body looks not rather coy in comparison to today’s ripped, pumped, inked and sexed-up spornos, with or without gleaming, well-oiled prosthetic limbs.

Not to mention almost a different species.

Copyright © 1994 - 2017 Mark Simpson All Rights Reserved.