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The 'Daddy' of the Metrosexual, the Retrosexual, & spawner of the Spornosexual

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Tag: death of the metrosexual

In Defence of Male Tartiness (Again)

Mark Simpson on how metrosexuality is now part of masculinity’s ‘gayish DNA’

The lights have gone off at Instagram and YouTube. Men’s Health has folded. The male grooming market valued at $50B globally until just last week has imploded. Those reports about how men are now spending more time and money clothes shopping than women can be binned. Tumbleweed is blowing around the 272 new gyms that opened in the UK last year. Tinder is totally toast.

Most apocalyptically of all, young men are putting their shirts back on and Love Island has been cancelled.

Or so you might be forgiven for thinking if you read Martin Daubney’s piece last week in Telegraph Men about the findings of a study into masculinity he helped organise. ‘We can say confidently’, he said, confidently, ‘that British men in 2017 are increasingly abandoning narcissism, the perfect body and promiscuity’.

Apparently, instead of being selfie-admiring, ‘vain’, ‘shallow’, ‘dopey metrosexuals’, today’s men are now looking for ‘greater depth and meaning’ and emphasising ‘traditional’ and ‘moral values’, including marriage.

In other words, men have – finally! – stopped being so bloody gay.

Male vanity’s death sentence was supposedly delivered in Harry’s Masculinity Report, sponsored by and named after an American male grooming company that is, well, muscling in on the lucrative UK male vanity market. But Harry’s you see is a straight-acting all-American grooming company. On their website they boast that they make ‘a high-quality shave that’s made by real guys for real guys’. Sweet!

Of course, as a big ol’ homo and the ‘daddy’ of the metrosexual and his ‘shredded’, under-dressed younger ‘bro’, the spornosexual, I’m a tad over-invested in male prettiness – even if I don’t always invest enough in my own. But I really don’t see much evidence for the demise of male self-reflexivity and image-consciousness. Except perhaps in the popularity of man-buns. (No one could wear one of those and own a mirror.)

I suspect what we have here is more a case of wishful/murderous thinking. The report seems to me to have found the ‘traditional’ values and morality it was looking for.

Were the guys surveyed ‘real guys’, like the guys at Harry? Well it seems they were simply the first 2000 men aged between 18-85 living in the British Isles who completed a lengthy online questionnaire. It was promoted in male-related online forums and ‘to ensure broad UK reach across all demographics, the survey was also promoted by Martin Daubney.’

Martin, a high-profile, right-of-centre, white, male, heterosexual, married journalist, indefatigable campaigner around men’s issues and ‘porn addiction’ – and infuriatingly likeable chap – has 17K followers on Twitter. It would be unfair to call this Daubney’s Masculinity Report, but we should at least wonder how much Martin is inadvertently admiring his own reflection in it.

It’s difficult to tell though – the ‘men’ in this study are rather opaque. Monolithic, even. There’s an age and marital status breakdown, which seems fairly representative, but no information about their ethnicity, their sexuality, political affiliation or their class/occupation. Though the fact that nearly half of them were from London and the South East (there is a regional breakdown) might be a bit of a clue as to the latter.

There are 35 ‘core values’ options listed in the questionnaire. The first four are: ‘Dependable, ‘Reliable’, ‘Loyal’, ‘Committed’, and the 7th is ‘Honest’.

The top five rated by respondents were, in order: ‘Honest’, ‘Reliable’, ‘Dependable’, ‘Loyal’, ‘Committed’.

‘Helpful’ isn’t in the list, but I suppose that’s implicit in the answers.

‘Fit’ and ‘athletic’, the only two options in the list of ‘core values’ that aren’t moral values appear at 21 and 22 and were rated by respondents at 31 and 35. Though perhaps the ratings for them should have been added together, as I’m not sure what the difference is between ‘fit’ and ‘athletic’. Both arouse me.

It’s great that men want to be, as they say in their online dating profiles, ‘100% gen’. Or seen as that. But I’m not sure how that shows they’ve abandoned the gym and their own reflection.

As for the evidence of men ‘abandoning promiscuity’ – the questionnaire doesn’t have anything to say, or ask, about ‘promiscuity’, or for that matter, monogamy. Unless of course you think that valuing honesty, reliability, dependability, loyalty and commitment is necessarily incompatible with having sex with more than one person.  Or rather, sex with more people than you – probably the most accurate definition of ‘promiscuous’.

The trad-dad moralising thrust of all this becomes evident in the ‘main lessons from this survey’ section we are told the factors found to be associated with men’s ‘mental positivity’ are ‘good job satisfaction’, ‘stable relationship’, ‘living up to their roles as men’, ‘more connected to a sense of spirituality’ and ‘engage in sports’ – that’s manly team sports, I’m guessing, not posing around the gym like a tart.

I’m sure this is all well-intentioned. But it does sound a shade School Speech Day, c.1956. Especially the ‘living up to their roles as men’ bit.

I can understand why report’s authors want to ‘detoxify’ the ‘brand’ of masculinity (this ‘core values’ shtick is mostly used in a corporate context) and offer some ‘good news’ about men that goes against the bad news grain. And think it’s great that the oft-neglected issue of men’s mental health is being addressed and men’s intimate preoccupations are being probed.

But re-stigmatising the hard won right of men of whatever sexuality to be pretty and ‘gay’ isn’t going to help. I mean, really? No gym. No porn. No Tinder. No preening. This is supposed to reduce male suicide?

Male narcissism has added enormously to the gaiety of the nation. It should be celebrated as a Great British tradition, from Byron to Bowie to Beckham to Bromans. Puritanical Yankee grooming go home. What’s more the acceptance of it has made homophobia less acceptable. Non-gay men today, particularly younger men for whom metrosexuality is just ‘normal’, are much less hard on The Gays than their fathers were because they are less hard on themselves.

Being soft on yourself is surely the key to being soft on others.

Most men are not going to dedicate themselves to becoming a Men’s Health cover model, thank the baby Jesu. Apart from anything else, if they did I’d never be able to get on the squat rack at 5pm. But metrosexuality, love it or loathe it, is part of masculinity’s gayish DNA now. It’s far too late to straighten it out.

And even if you could, you’d just cause a global economic catastrophe, like the terrifying End of Days one envisioned at the beginning of this article.

 

Faux-Retrosexual Backlash: Letter to ‘Business Week’

0636covdv.gifThe Editor
Business Week

Sir,

As the ‘father’ of the metrosexual (and also apparently of his antithetical brother the retrosexual) my attention was drawn to your cover article ‘Secrets of the male shopper’ by Nanette Byrnes.

Since she talked so much about my offspring, it would have been nice if Ms Byrnes had contacted me to check some of her metro family history.

When I first wrote about him in a UK newspaper in 1994 (‘Here come the mirror men’, Independent), I was not being insulting. Amused yes, but fondly so. Ambivalence was to come later.

Nor did the metrosexual somehow ‘surface’ in the US ten years later – he was introduced Stateside by his father in 2002 (‘Meet the metrosexual’, Salon.com). If I’d known what was coming I’d have grounded him in the UK.

US marketers abducted him with false flattery and did their best to turn him into an annoying fad, talking incessantly about the metrosexual as ‘sensitive’ and ‘in touch with his feminine side’. In fact, metrosexuality is only ‘feminine’ if you believe vanity’s name is (forever) Woman.

Ironically, the final proof that men are now as self-conscious as women is the so-called retrosexual backlash against metrosexuality. As your figures for booming male consumerism show, it’s not really retrosexual at all. It’s faux-retrosexual. It’s Calvin Klein model Brad 6-pack Pitt leading the rebellion against consumerism in Fight Club all over again.

‘Regular guys’, whatever they are/were, are fast becoming just another annoying fad.

Sincerely,

Mark Simpson

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