Cristiano Ronaldo is definitely no longer the only spornosexual in the football village.
Aleksander Melgalvis Andreassean, 28, ‘shredded’ defender for Norwegian soccer team Lillestrom, seems to be after the Portuguese striker’s exhibitionist crown.
Earlier this week he achieved global fame by giving a whole new meaning to the phrase ‘football strip’ when he got starkers onstage, treating his teammates and fans to an impromptu – yet impressively professional – Magic Mike style sexytime dance. Using the silver Norwegian FA Cup as a somewhat uncomfortable flesh-lite for his ‘climax’.
As you can see, they seemed to love it.
Note how before ‘owning’ the trophy, AndreASSean repeatedly offers the (mostly male?) audience his naked, smooth, well-rounded, trophy-winning butt – apparently riding their roaring approval. Male versatility and an eagerness to please is the hallmark of spornosexuality.
Not everyone however was appreciative of his generosity.
“Winning the cup is a big thing and obviously it should be celebrated, but it is very possible to do so in a manner that shows the cup a bit more respect” said Norwegian FA communications director Yngve Haavik.
By which I suppose he meant that Melgalvis should have bought the trophy dinner before-hand and texted it the next day.
Niceties aside, I find it difficult to disagree with the approving verdict of Melgalvis’ buddies:
Mark Simpson explains why Cristiano Ronaldo’s talent & prettiness are so intolerable
One of the queerest things about homophobia is that many of its targets are not actually homo. Not because homophobia is a blunt, inaccurate baseball bat – though that as well – but because homophobia is used as a way of policing all men’s behaviour, whatever their actual sexual preference. Or just to bring them down a satisfying peg or two. That’s so GAY!! What are you, a FAG?? Etc. Etc.
Now that overt homophobia is increasingly uncool and sometimes illegal, it perhaps tends to be directed even more at men who are not officially gay or bi – albeit in a ‘joshing’ way. Especially if they’re hotter, hencher and much more famous, wealthy and talented than you – and we’re talking about football.
During last week’s match between Real Madrid and Barcelona, the 31-year-old Portuguese football ace and underwear god Cristiano Ronaldo – Real’s star player – was targeted from the stands with chants of ‘MARICON!!’, the Spanish equivalent of ‘faggot’. Apparently this has been going on for a while.
Francisco Ramirez the director of the Spanish LGBT Observatory said: ‘For months the Real Madrid player Cristiano Ronaldo has been the continued object of insults and malicious rumours from the tabloids, and also from sports journalists and… players, in order to humiliate, offend and denigrate a great football player.’
Ronaldo is, by the way, not just a great football player – he’s one of the greatest of all time. He’s also currently the highest paid footballer in the world. Which of course just makes him and his prettiness all the more intolerable. Ronaldophobia is perfectly understandable, really.
‘It is necessary to clarify,’ added Ramirez ‘that homophobia does not necessarily mean that people who suffer are homosexual, but only that other people believe it or use it to insult, harass and humiliate others.’
Quite. I have no burning interest in Ronaldo’s ‘real’ sexual orientation – someone who has reportedly been involved with a series of female supermodels. But lots of people do – straight and gay. Last year a photo of him horsing around with his bearded Moroccan kick-boxing buddy Badh Hari was seized upon by many as ‘proof’ that Ronaldo is GAY!! (it’s never lower-case ‘gay’ – and of course never, ever ‘bi’). Football pundits ‘worried’ on TV that ‘cuddling’ his buddy would ‘affect his performance’.
Football is a very odd game indeed.
Perhaps I don’t have enough imagination, or perhaps I’m just not repressed enough, but when I saw the photos I only saw two young men enjoying each other’s company and, rather wonderfully, not being afraid to show it. Not afraid, in other words, that people would think them… GAY!!
I also found myself wondering that if they were actually having a secret gay relationship they might have been rather more inhibited – and Hari might not have captioned the pic of him picking up a grinning Ronaldo ‘Just married!’.
But then, probably nobody really believed that the photos proved Ronaldo was having a gay affair – they were just a way to have a phobic little faux scandal and chastise him again for being a free, affectionate spirit with loads of money and talent and no modesty.
However you interpret it, Ronaldo feels no need to deny the rumours and the abuse or react to them at all. He really doesn’t give a shit what you or I think. Which is what drives so many of us – especially us English with our herd mentality – crazy.
When he played in the UK from 2003-2009 for Manchester United – the same club David Beckham had played for before moving to Real Madrid – Ronaldo was regularly abused from the terraces and also became the target of an especially vicious and sustained phobic campaign from the UK media. Ronaldophobia was a national sport.
Unlike savvy, needy Beckham, proud Ronaldo didn’t go out of his way to curry favour with the press and play the self-deprecating game. Worse, he was younger, better looking, more talented – and, fatally, wasn’t English.
The UK’s biggest-selling tabloid repeatedly attacked the ‘arch metrosexual’ as they dubbed him (as in, I guess, ‘arch villain’ and ‘arched eyebrows’), for sunbathing too much, for wearing ‘tight silver shorts’ on holiday, for his interest in grooming, his ‘perfectly shaved chest’ and generally being a big poof.
They even ran a piece comparing him to George Michael – who is also olive-skinned and GAY!! GEDDIT?? – suggesting he fancies ‘playing for the other team’, and basically just shouting ‘MARICON!!’ at him over and over again.
Ronaldo’s response? He went on holiday wearing even tighter shorts and a pink baseball cap. With a pink flower behind his ear. After the UK press went predictably berserk again – including publishing photos of a male friend ACTUALLY TOUCHING HIM while he was wearing that GAY!! hat and GAY!! flower – he was pressed for a response: ‘I don’t see what is wrong with that if you are comfortable with your sexuality,’ he replied, matter-of-factly.
The English of course aren’t comfortable with anything. Least of all themselves. Which is where much of their Ronaldophobia came from – and will likely surge back again with a passion if he returns to Manchester United as has been rumoured lately.
In that recent match against Barcelona where he was called MARICON! by the terrace oafs, Ronaldo remained as unchastised and shameless as ever – scoring a stunning winning goal in the last few minutes. Then in the locker room afterwards he lost no time stripping down to his white Speedos and showing off his tanned, shredded body in a team photo with the celebrating Real lads.
What a careless, thoughtless, utter bastard. Why can’t he show some respect for the feelings of ugly, untalented men everywhere?
Mark Simpson has a sniff around a classic men’s deodorant ad that reveals how far we’ve come – and also how some things never change
Back in the 1960s the mass-market ‘grooming’ of men by advertisers wanting to sell them vanity products was only just beginning its warm-up.
This rare and pristine copy of a 1968 UK cinema ad for men’s deodorant with the reassuringly martial name ‘Target’ (a brand that seems to have gone missing in the intervening half century) recently posted on the BFI website is a little gem of a gender time-capsule.
Starring working class hero and footballing legend Geoff Hurst, the ad points up how much has changed – post Beckham and Ronaldo. But also how some things haven’t very much. It contains some of the now tiresome tropes that can still be found in (bad) advertising aimed at men today, however the passage of time has rendered them so absurd here as to be rather endearing.
A couple of years earlier Hurst had scored a hat-trick for England in the 1966 World Cup Final – defeating West Germany. It was VE Day all over again, but without the rationing. Hurst became a national (war)hero overnight, passionately admired by millions of men.
Hence Hurst was the perfect patriotic package for pitching a hitherto sissy product like deodorant as heroic and masculine. (1960s heavyweight boxing champion and Cockney folk hero Henry Cooper would later be deployed in a similar fashion for Brut aftershave in the blokey bruiser’s famous “splash it on all ovah!” 1970s TV ads.)
Note how the “GOOD and STRONG” – the opposite of sissy – deodorant bottle is the same no-nonsense colours as the bandages in the locker-room first aid cabinet its kept in. Today, players’ changing rooms have had to be rebuilt to make their lockers big enough to accommodate their cosmetic-filled manbags.
Target is not sold as a cosmetic, heaven forfend, but as ‘protection’ – it’s the off-pitch version of the martial shin-pads Geoff wears before he heads onto the pitch and pretending, endearingly badly, to be hard-tackled on what seems to be a pitch made mostly of honest, manly mud.
In fact, the ‘protection’ angle is emphasised so much you wonder whether Target made prophylactics as well.
Note also the modesty-saving towel velcroed to Hurst’s chest – today the camera would be zooming in on his oiled, shaved, pumped pecs, and following him into the shower. And note the visit to the local boring boozer instead of a poncey bar selling them there dodgy foreign lagers.
And it would be impossible to miss the hysterical insistence by the fruity voiceover on the MANLINESS of this deodorant and the “MAN-SIZED protection” it offers: “With a fresh clean smell that could ONLY BE MASCULINE! … For men and MEN ONLY!”
Because of course most men in the UK in the 1960s didn’t use deodorant and were slightly suspicious of men who did.
Hurst is a man’s man from a man’s world of manly, smelly locker rooms, pitches, barracks, terraces and factories. But in case we still thought that there might be any ambiguity about his use of deodorant, despite the voiceover’s insistence, as the BFI website blurb points out, the ad is careful to show us that Hurst’s MANLY deodorant is definitely not for the benefit of MEN. Target is to be used ONLY after the match and locker-room towel-flicking is over – because it has a heterosexual aim.
Scrubbed-up, suited and booted and sprayed with the fresh clean MANLY smell of Target, Geoff has three ‘dolly-birds’ throwing themselves at him down the boozer (and maybe a fourth at the bar getting another round in). I hope he kept the shin-pads on.
Then again, for a previous generation of men such as some of the older ones we glimpse cheering on the MEN ONLY terraces in their cloth caps – who definitely aren’t the target market – young Geoff’s hanging out with all these women, with his hair all nice and his armpits ‘protected’ would likely have been seen as the height of effeminacy rather than a reassuring proof of heterosexuality.
He’ll be drinking from a stemmed glass next!
(Even worse, in just a couple of generations, he ended up swinging it around like this.)