Here in the States, pumped underwear model Alex Minsky — the indelibly inked U.S. Marine Corps vet and amputee — is very happy to mercilessly titillate his many appreciative gay fans with naked naughtiness. And even a major film star like James Franco can’t seem to leave them alone, posting all those semi-naked selfies on his Instagram feed.
The way straight young men chase and hustle gay attention today represents a major, millennial shift in attitudes. Part of the reason that men offering themselves as sex objects were frowned upon in the past was that they could be objectified by anyone — including people with penises. They were queered by the penetrating queer gaze.
Now they beg and plead for it. They instinctively know that male objectification is about enjoying and celebrating male passivity, even — and especially — if you’re straight. So getting the gays proves not only your hotness, and coolness, but also your metaphysical versatility. It proves that you are a proper, fully fledged, all-singing, all-dancing sex object.
Blame the metrosexual, who was born two decades ago, outing male vanity and the masculine need to be noticed. In just a generation, the male desire to be desired, or “objectified,” to use that ugly word — which the metrosexual exemplified — has become mainstream: It’s regarded as a right by today’s selfie-admiring young men, regardless of sexual orientation. In a visual world, men want to be wanted too — otherwise, they might disappear. They also need to look a lot at other men in order to better understand how to stand out.
Second-generation metrosexuality is very obviously more body-centered and hardcore — or spornosexual. Young men today want to be wanted, not for their wardrobes, but for their bodies. Bodies they spend a great deal of time, effort, and money fashioning into hot commodities down at the gym, tanning salon, and designer tattoo parlor — and then uploading to the online marketplace of social media for “likes,” “shares,” and cutthroat comparisons with their pals.
It shouldn’t be so surprising. Today’s young men are growing up with a different idea of “normal,” in which European and Australian professional rugby players are happy to strip down and oil up. The highly homoerotic, highly provocative Dieux du Stade calendars of rugby players in the buff became only slightly less homoerotic when adapted by Dolce and Gabbana in their megabucks advertising campaigns starring the Italian World Cup soccer team. David Beckham and then Cristiano Ronaldo offered similar favors for Armani, followed by lithe Spanish tennis ace Rafael Nadal, who is currently filling out the Italian designer packet. And former Australian rugby league player Nick Youngquest is now the body and face — in that order — of Paco Rabanne.
David Gandy, possibly the world’s only male supermodel who isn’t a professional athlete, has a darkly handsome, model-perfect face. But his sensual, athletic, beautiful body is his calling card. So it is entirely apt that he was “made” by Mr. & Mr. D&G, who cast him in their famous 2007 “Light Blue” campaign, in a boat off Capri, wearing scandalously abbreviated D&G swim trunks, glistening in the sun and lying back, hands behind his head, awaiting our attention. He was accompanied by a foxy lady (Marija Vujovic), but he was the unquestioned object of the camera’s gaze.
Seven years on, it’s still his trademark. In a clip for Gandy’s recent Autograph underwear campaign, the camera, in extreme close-up, licks down his naked torso towards his naked, shaved groin — then fades out just in time.
It’s clear to anyone who wants to notice that in the spornosexual 21st century, the male body has been radically redesigned. With the help of some “objectifying” blueprints from Tom of Finland, it is no longer simply an instrumental thing for extracting coal, building ships, making babies, fighting wars, and taking the trash out. Instead it has become a much more sensual, playful thing for giving and especially receiving pleasure.
Or as the young men of the Warwick University rowing team put it in a promotional quote for the 2015 version of their now famous nude charity calendar, dedicated to fighting homophobia in sports and rammed with arty ass shots: “Regardless of gender or sexuality, we are inviting you into that moment with us.”