Premier Inn appear to have launched a builder-themed gay night. Or a Top Gun-themed builder night.
Either way, I’m checking in.
This hilarious, very smart new TV ad ‘Scaffolders’ for the budget UK hotel chain is currently airing nationally – not just in Manchester’s gay village. It masterfully deploys the famous Kenny Loggins ‘Highway To the Danger Zone’ MOR track from the classic 1986 Tom Cruise fighter ace movie, along with some of the iconic/camp styles, shots and heavy filters to synthesise an entirely convincing Top Gun-ness. In a provincial Premier Inn. With scaffolders standing in for the flyboys, and JCB’s standing in for the F-15s.
Though the opening scene, in which a naked ‘Maverick’ rubs his pumped chest and possibly erect nipples in ecstasy while enjoying a ‘power shower’, would probably have been too slutty even for Top Gun, the movie that gave a catapult launch to the process of shameless sexualisation of the male body, climaxing in today’s spornosexuality.
The famous homoeroticism of that flyboy movie (our changing attitude to which I analysed on its 30th birthday earlier this year) is also referenced. For a moment you – or was it just me? – think the hairy ‘daddy’ builder waking up in the ‘kingsize Hypnos bed’ has spent the night with the young sporno scaffie taking that sensual shower.
Top Gun‘s ‘gayness’ is now an officially cherished part of our culture. ‘Whatever your story’. Or sexuality.
It’s a nice touch as well that the other builders are of various, more realistic shapes and sizes – but the sporno scaffie is definitely the star of this ‘movie’. Which is probably about right. After all, scaffolders are often the most agile, gymnastic even, of builders and are very much at the showbiz end of the ‘trade’. The scaffold they’re ‘erecting’ is also something of a stage, and whether to get some rays or to get looks – or both – scaffies often seem keen to strip down to their shorts, boots and hard-hats the moment the weather gets above freezing. Though I’m sure there must be some scaffolders who dislike the way the public perves on them….
‘Gay’ builders seem to be all the rage on UK TV at the moment. The price comparison website Moneysupermarket recently launched ‘Epic Squads’, featuring bearish male builders and half-cross-dressed businessmen with big booties in a ‘gender flip’ twerktastic dance-off.
Moneysupermarket’s previous ad, ‘Dave’s Epic Strut‘ featuring a lone male middle-aged twerker in a jacket and tie and denim skirt and heels shaking his money maker at baffled passers-by was the most complained about ad of 2015. The Advertising Standards Authority failed to uphold these complaints – the cleverness of the ad is that it is quite ‘shocking’ and very memorable in an age of instant amnesia and e-distraction. But is funny rather than actually offensive. As well as, perhaps accidentally, managing to say something about changing gender roles, male versatility and the rise of the sexualised male body/booty.
Either way they seem to have aimed to up the stakes here. As Bob the Builder might have said: if it ain’t broke, don’t fix it – just shake it harder, honey.
The sexualisation of the male body probes new, perfectly-rounded depths in this European ad promoting the ‘keyless entry’ feature on Ford cars.
And possibly the use of Ford key fobs as sex toys.
A remarkably well-crafted ad, it makes excellent use of the increasingly blatant modern phenomenon of metaphysical – and increasingly physical – male versatility. How men in our spornosexual age are now active and passive. Tops and bottoms. Subjects and objects. Heroic and tarty.
To the strains of an ‘innocent’ 1960s bubblegum pop track in which a girl compares her boyfriend to something sweet to suck, everyone on the beach, male or female, young or old, gay or straight, is having a really good look at the worked-out, oiled-up grinning hottie in the tight trunks sauntering past.
As our beach babe approaches his car however, we realise that everyone is supposedly staring because they are wondering how he’s going to get into his locked, lovely new ride.
The obligatory, ‘objectifying’ close ups of his packet and ass served up to us beforehand have only ‘served’ to make it clear that he hasn’t got anything down his pants, save his meat and two vege – plus two pert buns.
The car greedily unlocks itself when presented with his lunch-packet. Which is entirely understandable.
But we’re staring right at his bubble butt straining against his tight trunks when this happens.
And then the kiss-off strapline spells out the anality of all this:
FORD KEYLESS ENTRY
Where you keep your key is up to you.
So the ad is less about the lollipop and more about the buttered buns. ‘Keyless entry’ is all about male versatility, if not voraciousness.
Likewise the popping sound-effect on the ‘Lollipop’ track at the end of the ad is now less suggestive of fellatio than the removal of a car fob from a toned, er, trunk.
UPDATE 28/11/15 – The Italian campaign for this car seems to involve making a male model strip via tweets.
‘Movember’ is upon us again, and so are the ironic and perhaps not so ironic upper lip pubes, reminding us of the very important, very worthy – and until recently very overlooked – issue of prostate cancer. A disease which affects 42,000 men in the UK each year, and kills 11,000.
But this is perhaps also a good time to remember that prostates don’t just get cancer – and they’re not just for November, or for producing an alkaline secretion which helps sustain ejaculated sperm in the vagina. They can also give a great deal of year-round pleasure. Mind blowing, leg-shaking, eye-rolling, neighbour-panicking pleasure.
While the very existence of the female G-spot remains a matter of hot debate, the male G-spot is mighty real. Situated just below a chap’s urinary bladder, wrapped around the urethra, the prostate is a walnut-sized button conveniently placed about a finger’s length from the anal opening – proof positive of ‘intelligent design’.
And more and more are being reached regularly – not just by medical practitioners looking for ‘enlargement’. The 21st century is shaping up to be the century of the prostate.
‘Reach’ it and you – and possibly your bedroom walls – will be left in no doubt as to its existence. As Seann Scott William discovered in the college comedy ‘Road Trip’ – released in 2000, around the time Movember was just getting bristly – when his arrogant frat-boy character ‘EL’ attempts to make a sperm donation, and is ‘helped out’ by a slightly sadistic, latex-gloved female nurse.
‘That was awesome!’ he says, dazed-amazed afterwards. And by the film’s end he’s instructing his girlfriend to ‘use three fingers’. Probably provoking many a young man’s interest in his own prostate.
2000 was certainly a busy year for that ticklish gland. In ‘Me, Myself & Irene’ another comedy released later the same year, Jim Carrey plays a split personality Jekyll and Hyde character – his obnoxious egoist half also turns out to enjoy anal insertion: this time in the form of an eye-wateringly XXL dildo during a night of passion with Renee Zellwegger.
Yes the male anality on display in these Millennium movies was largely at the expense of the males concerned, but because the men being prostatically pleasured were straight, both movies effectively told their audiences that in the new century men enjoying their rears being played with was not specifically ‘gay’. Just ridiculously intense.
Which seems to have been all the permission that straight men needed. A decade or so on from its Hollywood ‘outing’, that hitherto hidden gland definitely has no sexual orientation – and little or no shame. ‘I’m going to stick my whole thumb up your ass this evening’ says a newly-engaged women fairly randomly to her lucky boyfriend in the TV drama ‘Fargo’. [And a couple of months after this piece was published, the sit-com ‘Broad City’ featured an episode in which a man asks his female date to use a strap-on on him – after some initial uncertainty, she kindly obliges.]
‘Prostate massagers’ of all shapes and baffling sizes (vibrating and non-vibrating) fill the pages of on-line sex toy stores. Men’s mags such as Esquire and Men’s Health interrupt their guides to the mysteries of the female body to give advice on how to get your girlfriend to massage your prostate just right while giving you a blow job. Entire books are devoted to the subject, promising you ‘The Ultimate Guide to Prostate Pleasure’.
And a giant green butt plug was inflated in Paris last month – the city that in another epoch was famous for Mr Eiffel’s phallic Gallic tower.
Not wanting to be, ahem, behind the curve, Harvard University is now offering seminars on anal sex titled: ‘What’s What in the Butt: Anal Sex 101’, where you can learn ‘anal anatomy and the potential for pleasure for all genders!’
The back bottom is the new front bottom – as a peek at straight on-line porn will confirm. It’s possibly not without significance that the orifice that straight men seem most interested in women these days is one they share themselves. After all ‘anal sex’ is a highly reversible concept.
This was graphically and noisily demonstrated in the leaked vid of the pro footballer a few years back which appeared to show him being ‘scored’ by an ex female partner with a ‘strap on’. The tabs talked then of course about how ‘bizarre’ and ‘kinky’ his private past-time was – but as with William’s ‘Road Trip’, his loud enjoyment of it will have just made many football fans wonder what they’ve been missing by always playing up front instead of at the rear.
Certainly the possibility of male passivity is advertised everywhere you look now. After all spornosexuality, hard-core, body-centred, second generation metrosexuality, is as much about the lunge-sculpted ass as it is the tits and abs. Straight Essex boy Dan Osborne kindly offered the readers of gay mag Attitude his naked muscle butt recently in a generous double-page spread – with the strap line ‘Sex is fun. Be safe and enjoy it.’
Dan offers his bum (safely) to Attitude readers. ‘Enjoy!’
Posh boys are also at it. The male rowers of Warwick University have just released their latest nude charity calendar, aimed at women and gay men, and ‘fighting homophobia in sports’ – rammed with plenty of arse shots (because there’s no penis in their nude calendar, they’re all bottom). In these prostatic times the male derriere has been thoroughly sexualised. Mostly by the men attached to one. Or as one of the rowers puts it in their promotional video: ‘Regardless of gender or sexuality we are inviting you into that moment with us.’
Some stick-in-the-muds will of course harrumph that male anal play and passivity is ‘unnatural’ and ‘sodomitical’. To which I always reply: If God hadn’t intended men to try anal play he wouldn’t have given them prostate glands. Unless he just wanted to really mess with their heads.
And He – or naughty, naughty She – gave them to all men, whatever their sexual orientation and whatever their sexual hang-ups. Your prostate gland doesn’t care whether you’re straight, gay, bi or homophobic – just whether or not it’s loved.
But then, that quaint old homophobic rallying cry ‘Backs against the wall lads!’ was always a bit of a give-away. Ever so slightly hinting that if ‘the lads’ didn’t press their rears against something solid they wouldn’t be able to resist impaling themselves on the ‘poof’.
Yes, of course, despite some of the prostatic propaganda – including this article – not all men enjoy their prostates being massaged. Whether they are straight or gay. But the outing of the prostate gland as a potential organ of (passive) male pleasure – of male versatility – regardless of sexuality frees gay and bisexual men from the very heavy burden of representing all male anal pleasure. And straight men from having to be full-time ‘studs’.
So next time you see a Village People moustache in November, remember that the prostate is a gland men should be proud of. And in touch with. One way or another.
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