I don’t have much to say about the much-discussed latest Beckham ad for his H&M pants, directed by fellow LA-loving Brit Guy Ritchie, in which he runs through Beverly Hills in his white slippers as the props and scenery conspire to remove his clothes, Cupid Stunt-like.
Except: Those slippers must be really, really snug to stay on.
And: How sweet that Guy Ritchie has graduated from making homophobic gay porn for straight men, such as Lock Stock and Snatch, to making gay porn for, well, everyone.
OK, while I found the rest of it, like the underwear itself, fairly forgettable (especially the Cheever cliche) – and even when he has no lines Becks evidently still can’t act to save his dressing gown – the final shot is more interesting.
Unlike those eye-poppingly Photoshopped Armani ads the emphasis in this ad commodifying the world’s most famous man’s body seems to be not on his basket but his on his bum.
And what a hungry bum it appears to be.
This shot (reprised twice in the ad) is probably intended to demonstrate the lovely stretchiness of the lycra-cotton mix and rub up against our commodity fetishism. But it looks like something else is quite stretchy too.
Perhaps the real reason I don’t have much more to say about Beck’s latest is because I’m very distracted. By the hilarious parody clip below made by some ‘cheeky’ British Army lads for nowt which has recently been brought to my attention.
Not only does it represent the ultimate in all those ‘soldiers acting gay’ vids (ending up as a semi-simulated gay orgy), it also represents a much funnier, much metrosexier example of ‘self-objectification’ and male exhibitionism and ‘passivity’ than Becks and Ritchie’s big budget bore. (
Plus they seem to have got around the packet problem by shamelessly stuffing their crotches.
Basically, it’s just so much more satisfying.
Besides, the squaddie who opens the video – and whose idea the whole thing probably was – has got a better arse than Becks. He doesn’t need a booty double.
A column of mine on Out.com, ‘Men At Play in Afgrabistan’, gallantly defends the freedom of the derided (and now dismissed) security guards at the US embassy to get naked with one another and eat potato chips from each other’s butts in their spare time – even if they’re out of shape. I also point out how everyday and ‘normal’ homoerotics is for many if not most men – but we don’t want to see it, and when we can’t ignore it because it’s thrust in our face by digital cameras and the Interweb we pathologize or criminalize it:
…the furor is another reminder that we live in a culture where female bi-curiousness is routinely regarded as natural and almost universal while male bi-curiousness is seen as non-existent – or else it is just “sexually confused” (i.e. they’re really gay, but laughably repressed), or it is “deviant hazing” conducted by “sexual predators” that needs to be eradicated.
In reality, to anyone who opens their eyes on a Saturday night on either side of the Atlantic, there’s scads of evidence that plenty of “normal” young men who aren’t particularly “sexually confused” — especially the most, er, physical types – have a healthy appetite for highly homoerotic behavior after a keg or two. It’s what beer seems to have been invented for. In the Middle Ages they thought the cause of sodomy was drunkenness – they weren’t wrong. By contrast, I’ve hardly ever seen such homoerotic horseplay amongst straight women, even despite the invention of alcopops (though admittedly I perhaps wasn’t looking as closely.)
Some people have a more violently negative response to the everyday evidence of male homoerotics, literally trying to stamp it out. In the UK a straight female Canadian martial arts expert attacked and knocked out a couple of drunken British soldiers at a disco for kissing and ‘pretending to be gay’, screaming ‘THIS SHOULD NOT BE ALLOWED IN THE BRITISH ARMY!!’.
Living in a garrison town I’ve seen plenty of similarly steamy behaviour from drunken squaddies in pubs and on dance-floors, snogging and humping and groping one another, so I can understand her frustration – I’ve wanted to get physical too, but not in quite the same way she did.
Sometimes the response is more genteel, but just as vehement. During the last Rugby World Cup a couple of years ago I was invited on Woman’s Hour on BBC Radio Four to talk about homoerotics and rugby. I thought it a bit odd that Woman’s Hour wanted to cover this subject, but the producer enthused: ‘The presenter Jane is really keen to talk about it’. It turned out that neither the presenter, a former female sports journalist, or her guest, another female sports journalist, wanted to talk about it at all.
Both of them refused point blank to countenance the possibility that a game that involves men with large thighs wrestling in the mud over odd-shaped balls, or taking communal baths, or kinky nude drinking games that would shock the guards at the American Embassy in Afghanistan, could be in any way homoerotic. Only a homo would say such a thing.
‘Of course you would say that Mark,’ she said at one point, ‘because you’re gay.’
I paused. Several things occurred to me to say to that. I could have said that droves of gay men were probably rushing at that very moment to dissociate themselves from what I was saying (they usually do). Or I could have said, ‘Well, of course you would say that Jane, as an uptight middle class woman’.
Instead I said, ‘It seems that some people have a problem with the word “homoerotic”. They think that it means something ‘for gays’. Perhaps some people would be happier with the word “male bonding”.’
‘Yes!’ they chorused, ‘it’s male bonding!’
‘But,’ I continued, ‘it’s male bonding with an erotic component so we’re back where we came in.’
They didn’t like that.
Just a few weeks earlier this doc had gone out on national UK TV, in which a team of northern rugby players were shown getting drunk and naked with one another, snogging, licking each other’s nipples – and playing with their captain’s ‘donkey dick’. Of course, I couldn’t even mention it, because on radio – especially Radio Four – you’re not allowed to acknowledge that TV exists.
Again, being radio, and posh radio at that, just before we went on air a nice voice whispered in my headphone. ‘Remember Mark, this is a family show so please try not to be too rude!.’ This did hamper my case somewhat, as rugby homoerotics are meant to be rude. Though it didn’t stop me from leaving something unsavoury hanging in the air: ‘The soggy biscuit game, for example, isn’t entirely a myth….’.
‘I think we’d better move on,’ said Jane rather quickly. Apparently the BBC switchboard was jammed with retired lady callers demanding to know what the soggy biscuit game was.
(This feature of mine from a couple of years back, ‘Assume the position’, offers a more in-depth investigation of the culture’s crackdown on hazing and male horseplay in general.)
Books by Mark Simpson
The Psychopathology of Everyday Driving
A biography of the metrosexual. By his dad.
End of Gays?
Banning gay propaganda can backfire. Spectacularly.
“All Saints should be presumed guilty until proved innocent.”
The book that changed the way the world looks at men
It's a Queer World
A warped look at a fin de siecle world of pop culture where nothing is quite as straight or gay as it seems.
This book will change the way you think about sex. It may even put you off it altogether.
Male Lib is Nothing to Be Scared Of
Notes on Hipsterism
While everyone else in the 80s wanted to look like they’d walked off the set of Blade Runner or Top Gun, Peter York looked and sounded like he’d stepped out of Dangerous Liaisons. […]
Sixth Form Boys Will Hug Boys
Why masculinity isn't 'in crisis'.
Invasion of the Driverless Cars
Mark Simpson on the headless horsemen of the coming ‘carpocalypse’
Pride & Prejudice
I think the time has come to share a secret about my past I’ve kept hidden for far too long.…
‘Love Island’ – ITV’s Primetime Spornotopia
Mark Simpson undresses the gayest straight dating show on telly
Cristiano Ronaldo’s talent & prettiness are intolerable.
Hairdresser Cars on Fire
Feeling envious or threatened by someone else’s motor? Unable to afford it? Resentful of the pleasure and joy it clearly brings them? Allergic to bold style, design, and nice colours? Never fear! […]
Get Hur! How Gay Subtexts Became Ancient History
We don’t really do subtexts in the see-through, digital 21st Century. Sextexts, definitely. Subtweets, possibly. Subtexts, not so much. Who has the time? Who can even be bothered with having a subconscious? Subtexts are so analogue. […]
Inside Spornosexual Pride
Mark Simpson goes to BodyPower, the UK’s biggest fitness expo, & tries not to stare too hard. Even though staring is…
Stripping Down the Male Body
Disability charity Scope have been airing a cheeky ad this summer designed to encourage people to donate clothes. It’s a…
Union Street Blues: Plymouth’s Last ‘Run Ashore’?
Mark Simpson goes in search of a drunken sailor in Devon's historic, salty Naval port. […]
1983: The Last Summer of Synth-Pop
From the gender-bending antics of Eurythmics and Culture Club to the propulsive synthpop of Depeche Mode, New Order, and the…
I’d F*ck Me: Mirror Man-Love
Top Gun Turns Thirty – How Did It Get So Gay?
Mark Simpson on the (self) sexualisation of today’s male body & why straight young men crave gay adulation
How young men fell out of love with the motor car
Captain Kirk’s Bulging Trousers
The pointed queerness of the original Shatner/Nimoy Star Trek series – & the PC limpness of all the spin-offs.…
From Metrosexual to Spornosexual – Two Decades of Male Deliciousness
‘Metrodaddy’ Mark Simpson on the evolution of male vanity
The Rise & Fall of Monosexuality
Ten Iconic Car Ads
Ten unforgettable car ads that transcended both cars and advertising and came to symbolise an age
You & Your iPhone: The Perfect Relationship?
Imagine the perfect relationship. Imagine a relationship so perfect that it will be the only one you need. Or have.
The Swishy Villainy & Psychodrama of Skyfall
Mark Simpson fondles the pecs and thighs of James Bond’s latest ‘outing’
Quentin Crisp & Hurtian Crisp
The Naked Civil Servant is the best and funniest TV drama ever made. And I’m sorry, but it’s a scientific fact.
How The Prostate Came Out of the Closet
Pietro Boselli – Spornosexual Philosopher
Mark Simpson sits at the feet of ‘The Bona of Verona’
Keyless Entry & Male Versatility
“I call him lollipop” The sexualisation of the male body probes new, perfectly-rounded depths
‘Bare Thrills’ Strips Masculinity Down To Its Skidmarks
Maybe I suffer from what Freud described as man’s tendency to devalue what he desires, but I find anything touched by TV…
The crusade against ‘fapping’ is eerily reminiscent of the anti-masturbation movements of the 19th century says Mark Simpson (Originally appeared in the Daily Telegraph 29 April, 2016) Those annoying porn ‘pop-ups’ are impossible to avoid these days. Especially when browsing serious newspapers. PORN HORROR! headlines zoom repeatedly into our sightlines, warning us that pornography is ‘addictive’ (despite an inconvenient lack of evidence), ‘ruins relationships’ and ‘rewires men’s brains’, turning them into sex zombie automatons. Whether or not it’s addictive for people who watch it, porn […]