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Jeans-Genie – The Lecherous Legacy of Those 80s Levi’s Ads

Mark Simpson on how we’re all living in Nick Kamen’s Launderette now Another fondly-remembered part of the 1980s finished its last cycle last week. Nick Kamen, real name Ivor Neville Kamen, the Essex-born much-gasped-over star of the famous 1985 Levi’s 501 male striptease ‘Launderette’ TV ad, checked out. He was just 59. Sadly, this was more than a decade before his Biblically-allotted threescore years and ten was up. But, self-centred as ever, I couldn’t quite stop myself from thinking: ’59!! How did that doe-eyed young… Read More »Jeans-Genie – The Lecherous Legacy of Those 80s Levi’s Ads

Lights, Camera, Action Man

It was announced last month that the little man is finally getting the big screen treatment. The director of the last two Muppet films is making an Action Man action movie. But it seems that moneysupermarket.com have beaten him to it, producing this blockbuster which has been airing on UK television. In it a regiment of Action Men in various butch outfits and manly accessories break into some very camp dance moves, to the strains of CeCe Peniston’s gay club hit ‘Finally’. For the big… Read More »Lights, Camera, Action Man

Pure XS & Impure Teacakes – The Problem With ‘Objectification’

The Narcissus myth about the beautiful, doomed youth who falls for his own reflection continues to be a mainstay of  this Millenium’s advertising – albeit re-written with a ‘happy ending’. For example, this Pure XS Paco Rabanne TV ad set in a kind of Big Brother bathroom, stars a young, athletic and voluptuously beautiful man (Francisco Henriques) undressing/stripping for a bath, using the gold tap as a phallic signifier – while admiring himself in the mirror. All the while observed by young women through peepholes and two-way… Read More »Pure XS & Impure Teacakes – The Problem With ‘Objectification’

Heavy-Handed Muller Light

As you will know all too well if you’re a regular visitor to this blog, I don’t have a problem with male ‘objectification‘. More please. But there’s objectification and there’s objectification. Despite not being altogether innocent of sadistic tendencies, I’m not sure I’m also cool with treating hot ‘objects’ that gladden the eye as idiots who deserve a good slapping for making us perve over them. OK, I might think it sometimes, but I probably wouldn’t say it out loud. But food giant Muller have… Read More »Heavy-Handed Muller Light

Just For Men & Hipsters

Remember Just For Men? Or ‘JFM’ as it likes to call itself now. Well, it never went away – and it’s all over social media. Though perhaps it’s just my social media – because those pesky algorithms know how old and grey I am now. Launched in the late 1980s by Combe Incorporated of White Plains NY (who also market Grecian 2000), Just For Men was a pioneering mainstream male vanity brand. If incredibly cheesy. They became a byword for camp in the sense of… Read More »Just For Men & Hipsters