Dispatch from the gun-filled frontline of male vanity My gym recently had a makeover. Previously owned by a budget chain known for the lowest membership fees in the business – and for its large free weights’ areas – it went… Read More »Male Changing Area
This ad starring Cristiano Ronaldo flogging body exercise electrodes called SIXPAD – or SEXPAD? – has been airing UK television for some months now, but every time it comes on it still makes me gape – pardon my French. It’s… Read More »Ronaldo The Electronic Sex Doll
Not entirely sure how useful their fitness advice is – nor how you ‘pre-activate’ your glutes, without using lube. But full marks to the Kilted Coaches for doing their kilted/un-kilted vids in Scottish sleet. Next to what looks like a busy… Read More »Pre-Activated Kilted Glutes – With Added Sleet
Mark Simpson goes to BodyPower – the UK’s biggest fitness expo – and tries not to stare too hard. Even though staring is very welcome. (Originally appeared in The Daily Telegraph 4 August, 2016) “Would you like me to take… Read More »Inside Spornosexual Pride
While prepping for my Barcelona lecture, ‘From Metrosexual to Spornosexual – a Permanent, Spectacular Masculine Revolution’, this video serendipitously popped up into MetroDaddy’s timeline on Twitter. It’s an exploration of the meaning of being called ‘metrosexual’ by professional bodybuilder and popular online… Read More »Spornosexual Steve Cook on the Meaning of Metrosexual