The Ultimate Male Consumer
Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles.… Read More »The Ultimate Male Consumer
Male grooming seems to be growing a pair. I recently wrote about a rather ballsy TV ad for Below the Belt antiperspirant gel – for testicles.… Read More »The Ultimate Male Consumer
Men’s skincare commercials can be the pits. What’s the point of ‘all natural’ ingredients if the ad brings you out in a rash? This one… Read More »Irritating Male Skincare
Mark Simpson has a sniff around a classic men’s deodorant ad that reveals how far we’ve come – and also how some things never change Back… Read More »‘A Fresh Clean Smell That Could ONLY Be Masculine!’
You may remember I recently blogged about the Brazilian Dove Men+Care shampoo ad in Brazil. The one with the male office drone transformed, to his… Read More »Menbarrassing Advertising
Behaviour that was was beyond the pale for men decades ago, like enjoying fashion and showing emotions, is now fully accepted, argues Dutch marketing guru Norbert… Read More »‘Brands Make Men: Society, Media and Marketing’ by Norbert Mirani