The UK’s biggest pro-sporno goes primetime A few years back, I wrote about YouTube ‘pro-spornos’such as Jeff Seid and David Laid – self-objectifying and self-monetising shredded young men whose aesthetically impressive, under-dressed bodies arouse fascination, envy, and desire on social media,… Read More »Matt Does Spandex
Columbo meets an early pro-sporno Having given up on Netflix and the 21st Century, I’ve been watching Columbo – Amazon Prime Video have the first seven seasons (1971-8), gloriously restored, and digitally remastered in HD. Always a high-production value show, it can now be… Read More »The Curious Case of the Killer Buttocks
Everything you wanted to know about 2nd gen metrosexuality & ‘androgyny on androgens’ but were afraid to ask Originally published in 2018 (in Spanish) in the Catalan anthropological periodical Quaderns (No. 34, 2018). Expanded from a feature written for GQ Style (‘Attack… Read More »Spornosexuals: A Permanent, Pectacular Revolution
Last month The Mirror (and several other outlets) ran a ‘story’ about a Brazilian influencer and model called Arthur O Urso who ‘came out as spornsexual’ [sic] ‘after spending the last few months focussing on body exercises’. It ‘sports’ ‘the headline: Spornsexual… Read More »Meet the Typosexual: How the Spornosexual Lost a Vowel
Dispatch from the gun-filled frontline of male vanity My gym recently had a makeover. Previously owned by a budget chain known for the lowest membership fees in the business – and for its large free weights’ areas – it went… Read More »Male Changing Area